High end - Coupe
When you think about how you are going to spend a quarter of a million dollars, you start to think about what you can get and is it really worth it. When it came time for Rolls Royce to make a coupe version of its entry level Ghost, they thought that people willing to spend a quarter of a million have less intelligence than those who spend half a million. Then they thought that people how spend a quarter of a million should have something that looks like there quarter of a million boat. Well why stop there when you can outfit the whole car to resemble what should be seen in the water, not the road. I guess someone at Rolls forgot they were designing a car, not a boat.
Up front Rolls Royce has made many faults, especially when they decided to make their famous radiator grille, inset into the front end. This has made the car appear like it is one of those Chrysler 300 / Phantom clones that you find at aftermarket shows. This could be a bigger problem for Rolls in the future when people find out they can just make their own Wraith for the same money. Next to the grille, the front end lacks any sort of attitude, since every line is flat and run all in the same direction.
Out back is where you find where you left your boat. "Oh wait that's my car, not my boat". Too bad the boat rear is there, since Rolls Royce has one of the best looking tail lights in the industry sitting out back.
Along the side lines you find the most simple body line in the industry along with some all too basic rims, that you may find on most sport sedans from China. Next time Rolls should add in a few more body lines with attitude.
Now after taking the time to really look at this car, why would you ever purchase one. Oh yeah its a Rolls Royce, and any women would want a ride in your car. Too bad the name is the only thing worth the price tag.
Front End: C-
Good: Always the best logo on the hood trick
Bad: Plain, horrible inset grille and too simple
Rear End: C+
Good: 3D tail lights make a massive impression from anywhere
Bad: One over sized boat tail of a rear
Good: Suicide doors and the right sized wheels
Bad: More simple than a Kia
Overall Appeal: D+
Good: Some prestige is there
Bad: As much attitude as a 1980's Hyundai
OVERALL GRADE = C-
AutoLooks Buy List Approved: No
Recommended Tuner: Yes - Low Rider Please
Trend Setter: No - unless you travel back the 80's
Brand Value: Decrease