2020 Milan Red

2020 Milan red

12/9/2019

Hypercar - High Performance

Dedication is something only a few of us truly have. And when it comes to creating your own automotive brand, true dedication and heart is the biggest role to fill in building that brand. This is true when you take a look at the history of Milan Automotive and its creator. Sure, we have dabbled in the automotive world, but really it takes a special kind of person to really bring to life a new automotive brand.

Hailing from a country who is not known for creating automotive brands, Milan Automotive plans to change that and help bring the automotive world to Austria. This is great news as both KTM and Magna Styr have both yet to field a purpose-built supercar. So, this could be great news for both Milan and Austria as Milan Automotive looks to take on the world’s top supercars, something that will help put them and their country on the automotive map.

Taking a quick gander around the Red and you will find out that it not only bends the rules of automotive design, it is changing a few. Up front this is very evident as the Red utilizes both gill and intake design into one oversized opening. Usually we are not fans of the open mouth design, but the Red has done it in a way that flows beautifully with the rest of the design. Of course, that is only with one exception and that could be that the side has a bit too much curve to it. A simple hard edge at the top could have made this more masculine rather than the flowing feminine lines it has.

A lower splitter helps to keep this beast firmly planted on the ground, but could Milan have gone a bit further and les integrated this feature. Sure, we always talk about proper integration, but this splitter would be better suited as a take away option at the sides rather than blending into them.

One great feature with the intake could be the interior wing splitters. These add a fixed splitter to the front of the intake and help break up the interior size. And just like “Red Bull” says, this car may need “wings” to help it fly. And of course, these wings add a bit of control for airflow as they help to force the wind through the front and out the beautifully crafted exit ports. These of course are a requirement when you want to stay

on the ground and help to break up the hood. Unlike many other hood ducts, these ones flow with the rest of the design and help push the wind around the sides of the cabin. This helps with airflow and reduces the need for side splitters. Side splitters would have looked nice, but are not required on this ride.

Moving with the wind from the front, we find ourselves rolling over a heavily raked wind screen. This is great, but could take away from your viewing surface and for some make it harder to navigate this beast. But remember we are driving a supercar with a top speed nearing the 250mph mark, so who cares if we can see perfectly, just as long as we can see what is directly in front of us.

Along the roof you will find a much-needed roof vent. This is required to help cool that powerful V8 sitting just behind your front seat. And without that fire breathing dragon being cooled, your seat might get a bit warm.

Sliding along the edge you will find out how well Milan designed the Red’s surfaces so that it would be as slippery as possible for the wind. But a lack of any good accents helped bring down the overall appeal of the side profile. The side window could have been done a bit better considering the use of cheap hardened plastic. Something you would expect to find on the dash of a Kia, not a two (2) million-dollar supercar. But I guess when your aerodynamics is spot on, then something has to give.

A bit lower and you will find two (2) large intake holes which help to move side moving air down onto the rear brake ducts and engine bay. They may not be the best-looking intakes, but they do serve a purpose and serve it well. But if they had to serve the purpose of looking great, they wouldn’t hit their mark and that could be why these intakes lost a few marks. Had Milan not added in a centre wing, they may had redeemed themselves, but the use of flat black also could have been some blame here as well.

One thing that did amaze us along the side, was the use of dual wheel well. When some cars don’t even have one, this car has two (2). And as funny as that seems, they both seem to serve a purpose. Of course, for our part the 2nd doesn’t serve any great design purpose. They would have been better off smoothing out the surface and having the wells run into the flat accents instead of breaking them up.

As the wells may need some work, the rims that they enclose do not. Milan has done a wonderful job on choosing the right size, design, layout and colour coordination for the Red’s rims. The only thing that could have been better here, would have been nothing at all. We mean that as these rims fit the Red in all ways.

Moving out back we find our one dud feature with this design. And unlike most companies it’s not the license plate housing, although it could have been done a bit better. No, we are talking about the cheap, fake rear air ducts. A true beehive grille would have been a lot better than the cheap enclosed plastic which Milan has used. Again, this is something we would expect to see on a cheaper alternative, not a high value supercar. Guess they might have to rethink their follow through here.

From the roof you might find something that could amaze you, as Milan has inset a rear window for the cockpit. This has allowed them to add in a few side exhausts ducts along with a rear glass enclosure for the engine bay. They could have added a bit more curve to the side, but all around this comes off as one great feature which will surely make this model stand out from the crowd. And this does have the added benefit as being the perfect host for the rear wing as well.

Just above that horrible use of plastic you will find one the best tail lamp setups around. Sure, it may look like a bland and boring set of fins surrounded by single blade of simple plastic, but when you turn them on these lights make for one great light show. It could be the use of fins instead of a housing that gives them a better effect, but personally we don’t care, these lights hit the mark on all aspects of design.

Riding low you will find one of the largest open-air diffusers on the market, but when your pushing as much power as this vehicle, you’re going to need them. Add in four (4) perfectly integrated exhaust ports and a beautifully crafted rear splitter and you have the makings of the perfect high output rear. This is all good, but the integration is a bit off, but really who cares when you have a rear that looks this great.

Overall the Milan Red is one beautifully crafted machine, but like most vehicles it does have its downfalls. Making the front and rear arches the same could help this design better flow with the world around it and help bring this vehicle into the same league as the Apollo Intensa Emozione. Well at least in design aspects, as the flow and appeal of the vehicle already falls into field.

When it comes down to being an all-around supercar fighter, the Red is certainly there. We just hope that the big dogs don’t try to take it down as the creator of this company has put many years of heart and soul into this ride. Let’s all hope that it was well worth the dedication as we are hoping to see more form this company in the future.

Everett J.
#AutoLooks, @AutoLooks, AutoLooks.net