2025 Xiaomi SU7 - Design Review
Cell-phones may be big business, especially in a growing market like China, but it seems that demand for new cars and the profits that come with it was too hard to ignore for Xiaomi. Being a market leader in the phone market, made it easy to transition from phone programming to automotive programming, as most phones have to work with a multitude of cars. So, why not just create your own car then. That is what many technology companies have thought, but it seems that only Xiaomi and Huawei are the only ones so far to pull it off. Samsung did have cars at one point in time, but their relationship with the Renault-Nissan Alliance has turned sour before the rise of the EV market. Without any help from a production company, they, like Apple, Dyson and Google have retracted from the automotive market, but when you have growing market and a multitude of investment interest, then you may be more likely to succeed. Xiaomi has done this with the SU7 and unlike their rivals at Huawei and Sony, they have done it on their own. Sure, some help from BAIC when it came to the final manufacturing of the SU7, but all of the rest was done in house. This new sedan is all Xiaomi and it seems that this tech company is not only ready to take on the market, but has a product that will rule its market. Gazing upon the face which its mother love from birth, the SU7 comes off as an attention grabber. But could it be that it has borrowed a few highlights from McLaren and the 720S or could it be the fact that nearly all of its features blend well together. That would be all of the above for $500 Alex. Simple clean lines, small features a bit of character and some headlights from the 720S and you have a front which looks great and gets it point across. Xiaomi could have spent a bit more time working on the air intakes, as both the lower and side gills are both out of line with the clean flow of the front. Blending the gills into the design with the accents on the inside of intake would have worked better along with a larger size. We are not saying make it like Civic Type-R, but at least bump up the size. Similar to the side, the lower intake is a bit off, as the halo accent which surrounds it, throughs you off. It looks like it is supposed to blend into the lower splitter, but with a hard edge, this feature comes off more of a surround, then an accent trim. Maybe next time Xiaomi will just do away with the gloss plastic and blend in the sides of the front intake. Want some examples, just check out the new 12 Cilindri from Ferrari.  Rolling over the clean character lines of the hood, you find yourself sliding down the simple side profile. Sure, it goes well with the car and it does have an air duct, but let’s face it, there’s really no character here. flat wasteland of nothingness is very apparent here, as a lack of any character lines break up the upper portion of the car from the lower. Maybe add in some hard lines from the intake to help break up this wasteland. Xiaomi is a technology company and that is very apparent on the side profile of the SU7, as the use of cameras is more than most would expect. Tesla has cameras for its sentry mode, but the use of side cameras on the SU7 does take away from two key features. One tries to hide itself as a side porthole, but without any defining lines, it just looks like a slapped-on feature. The other are the oversized cameras under the side mirror. We know this helps with autonomous driving and security, but we need to find a way to blend them into the mirror profile better, as this little black box has become a big deal here. The SU7’s choice of wheels fits the image of a technology car. Too bad they don’t fit with the clean rolling lines of the its design though. They could have used this design if they had not added the aluminum accents to the side or the centre inserts. Smooth, blended rims would have matched better with the overall design of this car. Guess the aftermarket industry will be required here for an update, I know mine would be swapped out the day it arrived.  As you wrap around to the rear of the car, you find yourself following those clean lines right off the rear decklid. This adds to the simple, yet clean look of the SU7 and with a tail light layout to match the flow, this is one great looking rear. Similar to the front Xiaomi did make a mistake in the size and layout of their rear gills. They are blended into the rear character lines, which is better than up front, but they still went with the add on look, instead of integrating them into the full design. Remember Xiaomi, accents are better on the inside of air ducts. We do get a bit of sport appeal on the rear, as Xiaomi did add on a large rear diffuser. It is fitting to the overall design, but it could be brought in a bit, as it does ride a bit high. This is due to the oversized bumper layout which uses the rear diffuser to help take away from its size. Too bad they forgot to get rid of the oversized accents, as they bring out the overall size of the bumper. Maybe next time clean up the accent lines and run the diffuser along the entire rear with its end at the edge of the rear, not before it. But this was a good place to hide the reflectors though.  Overall, the SU7 is a well-rounded car (truly), as it has the curves to win over customers around the world and with technology to back it up. Sure, hope Apple, Google and Amazon take notice as it seems the Chinese are once again able to do what America can not. Build a technological marvel for the automotive industry which looks as good as the technology behind it. Hopefully Xiaomi’s follow up CUV will be just as good. But can they do without the addition of the McLaren lights. Everett J. #autolooks COMPETITION: GAC Aion Hyper GT - 59.32% Geely Galaxy 7 - 58.90% Lotus Emeya - 67.45% Dongfeng eπ 007 - 50.28%
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