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Smart…..The death and return of the brand to the U.S.
Born from watches and bread in the same place as some of the best luxury cars, the Smart brand would seem to be coming from the best place it could. Well that was also said about Edsel and DeLorean, and we know what happened to them. Created as a way to escape the big car deal, without lowering its brand image, Daimler-Benz seemed poised to take on the word of small cars with its Smart brand. Although we have seen where the small car market has would up lately.
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