history lesson of the day. Lamborghini had his own way to make his Ferrari more efficient, but when he told Enzo how he could make his car better, the Ferrari founder just laughed. Telling Lamborghini he should stick to making tractors and leave the car business to the automotive men. Well after hearing this, the wealthy businessman went out and created his own sports car company. Who ever thought that a little comment could give birth to the inception of the supercar and a company who prides themselves on being the benchmark for the supercar industry. Sure Enzo has had some great cars, but really when most think of supercars, the first company who usually comes to mind is Lamborghini. Tell me how many people had either a Countach, Diablo or even a Miura poster in their room. Or even how many people have drooled over the Revention. And as for a fan base, who could ask for more than the biggest name in late night television.
Throughout the past 50 years Lamborghini has changed hands a few times, with ties to both Chrysler and now Volkswagen. During its reign at Chrysler we saw the release of the Diablo and the use of their technology within one of the greatest American supercars, the Dodge Viper. Now did you really think that Chrysler could have built its own V10 engine from scratch when it just came out of bankruptcy just a few years before purchasing its stake in Lamborghini. Next came Volkswagen who seemed to be on a purchasing frenzy in the 90’s for anything good it could get its hands on. Too bad they missed the boat on Jaguar, Land Rover and Aston Martin. Of course they did manage to get their hands on Bentley, Bugatti, Skoda, SEAT, Porsche and now Suzuki.
Who ever thought that 50 years later Lamborghini would still be around do what it does best. Making the most desirable cars in the world.
Happy 50th Birthday Automobili Lamborghini
February 22, 2011