2016 Geneva Auto Show
Up next from China is the TechRules electric hypercar. Sure we have all heard this before from other companies, but for one company to bring three concepts of their product is really unheard of. Well unheard of from an entry company, but with Chinese financial backing, were sure they had the money to make all three.
Next up was the green money from SsangYong, Skoda, SEAT, Borgward and Nissan. All fove companies are seeing the money to be made from the ever expanding CUV market. For SsangYong they used Geneva to showcase their new look with the SIV and XLV. For Skoda and SEAT this was to showcase their upcoming CUV entries. As for Nissan, they used Geneva to push some premium models to help push more green into their bank account.
But for Borgward this was a way for them to showcase their expanding lineup. Sure they just hit the market again after decades of being absent, but it seems that they are playing the comeback properly. If you want to bring a company back from the dead, why not do it with models which make great profits. Sure we all remember the Borgward coupes from the past but the CUV is the money maker right now.
Well if this years show was all about the green, then maybe next year the show will be all about the gold.
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