We all know that you have been able to purchase Cuda clips, decals and grille from the Mopar store since the introduction of the Challenger, but really why doesn't FCA just make a signature series. This could have been one of those great things which could have really helped the image of the Challenger and FCA out, but they have decided not to pursue this venture as the Plymouth brand is gone. Too bad as utilizing old nostalgic brands or names is one the last few forays most companies can utilized to command a higher margin on a current model line.
This still seems odd as FCA is looking at bringing back the Viper and Dakota nameplates and adding a Cuda name and maybe even a convertible model to the Challenger platform, could help put it back into the Mustang/Camaro's playing field. But even then we would still need a proper entry level model. The AWD V6 Challenger isn't enough to get a younger crowd into your model.
With the Cuda nameplate, FCA could brand the Challenger model as a nostalgic sub-brand and help bring back a few of the great names that came with the Cuda. But as it has been over a decade of sales for the Challenger and they haven't done this, we feel that they won't jump into this playing field anytime soon. But if they did we do feel that both Ford and Chevrolet would do it as well with the Capri/Cougar and Firebird/Trans-Am nameplates.
But for now all we can do is dream and possibly just go out and build our own.
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