How #S3XY is Tesla

How Tesla used model names to spell a word

   Tesla has done it again.  They have made a statement about their product line by expanding upon their own choice word made from their product range.  Whereas the Model 3 helped spell S3X in a way that the censors would never know,

the Model Y has done that again with the addition of a Y to the world.  And with the addition of the Model Y, Tesla has made the world a more beautiful place.

    Yes, we all know that the Tesla brand embodies everything we love about the EV industry, but did you know that their product range creates a word that best describes them.  And to top this off, the censors are unaware that Tesla is doing this, well at least until now.  Tesla has been tight lipped about their naming culture, but it seems that they not only want to describe themselves, but they want to describe pure name models as well.
 
    The release of the Model Y has made it possible to name any pure named vehicle within the lineup know.  This works when you add the main lineup’s models in-front of their other product offerings.  SX3Y Semi, SX3Y Roadster and SX3Y Truck.  It even works on their home-based products and supercharger stations as well (SX3Y Powerwall, SX3Y Solar Roof...etc.).  So really Tesla’s model range speaks for their products.  Our only question now is why they did this.  For that answer we may have to look back to their beginning.

   Back when Tesla first entered the market, they were all about how their technology was going to change the future, not about how great their car looked.  But looking a bit further into why their first product was a sports car, they were quoted as saying that “this is the sexiest alternative fuel product you will find today”.  And yes, they were correct in their statement, as the Prius was not winning any beauty pageants and the previous GM EV1 was no better. So yes, Tesla was correct in their statement as the original roadster was the sexist EV around.  Of course, that has changed due to increased competition and sites like AutoLooks.net.

    But again, you have to ask yourselves why they also chose to make each name a world and letter as well.  That philosophy for naming dates back to the beginning of the automobile industry.  And if not for that naming culture back then, we may not have had the world-famous Model T.  See a resemblance as Tesla uses “Model” in front of each of its names as well.  Seems Tesla not only spelled a world from their naming culture, but brought back the same naming culture that put Ford on the map.  And if it can work for a company that changed the world back then, then why not use it for a company that wants to change the world again.

   So, when you take a look back, it’s not hard to see why they would use the naming culture that they have as they wanted the world to know how SX3Y the EV industry could really be.  That and the fact that they played on the same naming culture that Ford used when he started.  Seems fitting as Henry Ford changed the automobile industry for his and future generations and now Tesla wants to do the same.  So really in the end the naming culture chosen by Tesla is not only a great word that can be used to describe itself and its products.  But a naming philosophy that is ingrained into every automotive product since the time of Henry Ford.  We are glad that Tesla decided to follow suit with a man who changed the automobile industry and we are very glad that their products spell a dirty word.

Everett J.
@Autolooks, #AutoLooks

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