The U.S. built, Chinese EV Touring Car
As you may have noticed that Qiantu does fit nicely into our layout as we were in need of some more companies to add to our Q page. Qoros was getting lonely. But now it seems that dream has come true for both of us, as the Qiantu K50 EV touring car is moving forward.
Now we wouldn't think that this would be odd, but where they are going to build this model is. Just like Acura did with the NSX, Qiantu will build their EV touring car stateside. Yes we did say the right, as it seems that Qiantu wants to meet U.S. safety standards to ensure that their car can hit the American market as soon as possible. And if you don't think that's odd at all, you might want to look back at all the other fail American attempts by Chinese firms.
For us it doesn't seem odd as this would be the smartest thing to do if you want to enter the American market. And like Acura they will not only be utilizing an American manufacturing partner, but also utilizing American manufacturing talent. Now we all know that America is not the first place you think of when your thinking about touring or supercars, as they don't really have any major players in the supercar field. But when you think about EV technology they are probably the first country you think about as Tesla is usually the first company that comes to mind. And with that thought you may want to consider how Tesla got their start. If you don't remember how Tesla got started, then let us jog your memory.
It was back in 2006 when we first got to meet the EV version of the Lotus Elise and with that came the introduction of what would become the powerhouse in the EV marketplace. By 2008 Tesla had finally introduced their Roadster the market and to great fan fair was on their way to success. With the sales from their Roadster, they managed to secure financing for their next model, which would become their bread and butter winner in the market. And with that bold move, Tesla moved themselves from boutique EV maker, to automotive manufacture.
Now why would we bring that up when we are talking about a new EV maker from China. Well take a look at how well the others are doing.
- Nio has only released one model with a second on the way, but has still not managed to make a true name for themselves, as most of us have forgotten about them.
- Faraday Future is still having financial problems that are plaguing their final release of the FF 91
- Lucid motors still has not pushed through the Air into the mainstream
- And Lynk & Co. has yet to release their 01 into the American marketplace
So are you now starting to see why Qiantu is using the U.S. to build their touring car. Sure the U.S. is a great place to start, but trying to move into the biggest markets right off the starting line, isn't the best option. As you can see with Nio, FF, Lucid and Lynk & Co., it is hard to move directly into the main markets without being forgotten. But if you start with an American produced touring car that everyone wants, then you might be able to make a name for yourself.
As we have learned from Tesla, it is easier to enter a small market and grow from their, than to enter a big market and try to be noticed. Playing in the big pool when your a small fry isn't always the best game plan. Start small and grow from their, it's what Hyundai and Kia did in the American market and look a them now.
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