Polestar's Aftermarket Quest

maybe return to your roots

     How we soon forget where we came from.  This is more true than Polestar, as they seemed to have forgotten about there aftermarket past.  Before there foray into the EV world, Polestar was the performance package from Volvo and now they want to..........

compete with BMW's M division and Mercedes-Benz's AMG division.  Maybe someone should let Polestar know, that they were once in those shoes.  Too bad they were used for a new division for the EV world, similar to Cupra.

     If Polestar wants to take on M and AMG, they are going to have to dig really deep into the aftermarket world, as they don't have much to go with.  A limited product lineup and a short lifespan will make it harder for Polestar to pull this off.  Maybe if they went back to their roots with Volvo, they could be able to compete with the top tier of luxury aftermarket products.

      Today Polestar is seen as a newcomer to the luxury field, filling a gap where it was needed in the Volvo-Geely lineup.  But without a strong presence in the world of luxury cars, Polestar is going to have a hard time convincing consumers that they should trade in there AMG for a BST.  This is something that Genesis is currently working on, and so far it hasn't gotten off the ground.

      Maybe Polestar should built up there lineup and presence first, then try to move into the aftermarket world.  Of they could reunite back with Volvo and bring back there storied past.

Want to more about Polestar.  Then check out the corporate links tab for company information or our Podcast on Polestar's ramp up.

Everett J.
#autolooks