Hyundai Boulder Concept

Looking for another CopyCat Award

     With a few CopyCat Awards under their belt, you think Hyundai would learn there lesson.  Well they did not!  Hyundai has decided once again to borrow the design layout from other major players in the Utility marketplace for its new foray into this market.

     Within 10 seconds of seeing this concept, we automatically knew where it came from and where it was headed. Borrowing aspects from Ford, Land Rover and Hummer, the (apparent) all new Boulder is a new take on the Utility marketplace.  More like, its a whole new take on copying your marketplace.  Hyundai doesn't just copy one product, as most Chinese copies do, but instead has copied three (3) models.  One of which is still in production.

    Hyundai has borrowed the appeal, outline, inclusive grille and tire package from the Bronco, the hood from a Defender and the wheel arches from a Hummer H3.  And if that wasn't enough, It seems like the complete package could be traced back to the previous Ford Bronco concept from 2002.  Just run that design through a new AI program, and voila, you have the all new Boulder.  Even the use of a "B" name, just screams who they want to be like.

     With limited key features from its own stable, the all new Boulder is well on its way onto the AutoLooks CopyCat list.  Let's just hope they clean up the layout before it hits the market and keep the integrated light bars.  Those would come in handy.

Everett J.
​#autolooks