Podcast Episode: 0244 |
Ah, the joy and chaos that April Fool's Day brings each year to our inner prankster side! AutoLooks takes a look at how this beloved day of tomfoolery has left its mark on the automotive industry and why automotive companies take it so seriously now. So, buckle up and enjoy this fun ride through the world of automotive humor and April Fool's Day antics. |
If you've watched cartoons as a kid and you've watched the Simpsons, you understand the significance of the April Fools episode and you're probably just like myself. You watch it every single year on April Fools, after fooling everybody all day, and for myself. Yes, April Fool's lasts 24 hours. It doesn't end at noon because it's called April Fool's Day. A day constitutes 24 hours, which means, in all reality, workplaces that tell you the need to stop at noon. I'm sorry but I don't know, but really you should have started at noon the day before. So today, AutoLooks is going to be taking a look at some of the cool April Fool's jokes that automotive companies play on us every single year and why they do it Seriously. What is the reason behind them playing jokes on us? There's actually a good reason behind it and you'll find out that answer today on the AutoLooks Podcast.
Welcome back to the AutoLooks Podcast. I am your host, as always, the doctor to the automotive industry, Mr. Everett Jay, coming to you from our host website at AutoLooks.net. If you haven't been there, stop by check it out. Read some of the reviews, check out some of the ratings. Go to the Corporate Links website page. Big or small, we have car companies from around the globe and on top of that, stop by read some of the reviews from year to year that we have placed on our website. Check out some of our children's books and find some help on the help pages all from the AutoLooks.net website. It is the main site that pre-existed the AutoLooks podcast and has been around since 2008. The AutoLooks podcast is brought to you by Ecomm Entertainment Group and distributed by PodBean.com. If you'd like to get in touch with us, send us an email over at email at AutoLooks.net.
It's one of the greatest April Fool's things of all time. He's literally Chief Wiggum's running down the street going after the house because it's just full of beer and it actually puts Homer into a coma. You know, not the funniest thing to happen out of some of these jokes, because really every year there are all kinds of either deaths or injuries due to April Fool's jokes and most workplaces have put an end to April Fool's jokes, either totally throughout the day or they cut them off at noon. Now for myself, I don't get crazy like that with April Fool's jokes, unlike some of the car companies out there that really fool us into thinking that some of these products are real. Nah, I just throw some easy ones out there. You know, tying an air horn to somebody's seat, so when they go to sit down in the morning all they hear is scares, the crap out of them. It's so funny. You know the good old saran wrap and the door sill, putting Vaseline or even margarine or butter on a toilet seat and watch people slip and slide all over it. Oh yeah, there's some great, great April Fool's jokes you can play on people out there and in the workplace. There's some of them you can do to people that will even not cause harm, changing the background. Sending them a million different types of spam emails hell, even sending them an email that automatically opens up as you RickRoll them at work. Oh yeah, or as my son likes to say, you send them a copy of buddy holly popped up and you Weezer them. It's just too cool.
April fools is one of those great pastimes for everyone there. Everybody just likes to play jokes on anyone else. It gives you a date to literally play jokes on people where they understand why you're playing jokes on them. Everybody has to lighten up just a little bit to allow people to have some fun, and for myself, I love play jokes. I scare the crap out of my wife all the time.
I literally will stand at the end of a hall in our basement. We have a long hallway from our living room all the way to the other end where our laundry room is, and our laundry room doesn't have a door to get into it. It has a curtain. We have a light-up lightsaber. I stood behind that for probably about 15 minutes of 15 minutes. My kids knew I was there and they didn't tell their mom and all of a sudden, she opened the door and all she hears is and sees the red come out and this dark figure at the end. Oh yeah, scared the crap out of her. Not as much as when I moved like a doll to the end of my office and I rolled the ball down and she turns, sees the dollars. It's great. April fool's day is great.
Hot Wheels had one year where they actually sent out this new disclaimer that they're not going to be allowing people to build their own cars starting on April 1st. Oh, people lost their shit. It was funny. They're like what do you mean? I'm going to have to put my own Hot Wheels together. I buy tons of these things. Nobody's going to want to buy them. If they got to put them together, even in the future, so many things could happen with it and nobody understood what day it was coming out.
But automotive companies do this every single year. McLaren last year had a really good one. They wrapped a 650 in feathers and stated from the factory you can now get a brand-new feather wrap. Kind of funny because, uh, in a sense they're almost making fun of one of their competitors on the grid and formula one red bull, because they always say red bull gives you wings. Well, a McLaren with its doors open is essentially wings and covered with feathers. Just makes it that much more fun of a joke. And the funny thing is every year people see these things and they don't realize that it's fake.
Since the introduction of essentially social media, automotive companies have been playing April Fool's jokes on the online world. Before they used to do print ads and some television ads. But you have to remember you've got to pay in advance. There's no guarantee it's going to come out exactly on that day to freak people out. They're going to get all kinds of things. It created more of a headache to automotive companies.
So, around the times of the internet and the early days of myspace, the precursor to Facebook. For people who don't know what myspace actually was, if you really want to learn about it, I suggest watching the music video white nerdy by the, the great, the great, great man that I'm going to see this summer, Mr. Weird Al Yankovic white nerdy as he says he pimps out his MySpace page. You can basically build your own essential website and communicate with tons and tons of people. It's like a precursor. It's a Facebook. You remember Facebook? We used to be able to personalize everything on it besides, just like your banner image and your actual image. You used to be able to pimp out tons of other things in it. Yeah, those were great days. Automotive companies are now using this new technology because everybody is literally plugged in, from young kids all the way up to the elderly.
One of my most favorite ones of all time was Jeep A few years back created the Jeep grill, literally a barbecue that was made to look like the Jeep grill. They actually had a working model of it and real people Like it was a legit advertisement and I'm looking at it going, wow, that is cool, that would be a great idea. You know, I've seen those ones that are like people build these fire pits that look like the Death Star. I've even seen the ones with like Darth Vader heads, tie fighters. You know all these cool, cool things. Why not make a barbecue of a Jeep grill? I'm like, oh, that is so cool. Jeep is getting into some really neat stuff. I've heard of, like the Bugatti office desk or Ferrari luggage, but not a Jeep grill. And I would buy one of those things. I have, like this little Ford F-150 at the end of my spatula for my barbecue. You know, my little truck one. You know I only got it because it's a truck and, in all reality, I got it from a dollar store, so there was no choice on the truck at the end of it. But it made me think, oh, this is cool, this is great. Then I see the date it. But it's fake.
Yeah, like Skoda with their noise-canceling headrest, or BMW saying they're going to get rid of all features from vehicles that nobody uses, including turn signals, because BMW drivers are some of the most prevalent ones to not use their turn signal while changing lanes. It's a proven fact. I'm sorry to all the BMW fans out there, but literally so many different car magazines and media sources have done the stuff on this, they found BMW drivers are the most aggravated ones without using their turn signals. So, BMW played off of that for an April Fool's joke, basically stating to people oh yeah, we're just going to get rid of the turn signals from the car since nobody uses them. Why do we need them. They also had the BMW truck option, the 3 Series truck that they were going to build.
Another cool thing they actually did a couple years ago was the BMW magnetic tow option. So, on the front of your vehicle, when you're on the highway, you could literally just turn on the tow option and it would click onto the vehicle in front of you and with that what it would do is you could literally it's like a tractor beam it would hold you onto the car in front of you. You guys would do the same speed. You'd just use it as cruise control. Huh, tech people see this and it's like what we could build an autonomous system that actually does that. And here we go autonomous technology at its best. Hell, things like this have been working for years. BMW gave us the insight. So, car companies’ kind of give you a precursor to information and technology that they're kind of working on some of these products that we'd never create.
Like I said, the jeep grill it went great. Or even the Volkswagen luminescent ID.3 harlequin edition okay, one that actually lit up. It glowed in the dark. Or how about the old Voltswagen one? They were going to change their name. They did it for April fools, the year that that whole you know diesel gate thing happened and they wanted to change people's perception of Volkswagen. So, they literally sat and did like a month of pr stuff all before April 1st, saying how they were going to change their name over to Voltswagen and go fully electric for the future. They were going to be taking the internal combustion engine and diesel options completely out of their lineup, going all in on electric. And to do it they had to change their name to Volkswagen. Everybody thought they were serious, like they literally led us on a trail for over a month and then bam, April Fool's Day, they have the special ID.3 Harlequin edition come out and they tell us it's a joke, they're not going to change their name to Voltswagen. That's just dumb. Volkswagen already means people's car. Why would we change the name of it? But at the press release stating the fact that it was an April Fool's joke, they told everyone that they were going heavily into the electric vehicle industry and soon enough Volkswagen had become one of the top players in the world for electric vehicle technology, investments and products out on the automotive world. So essentially it was a great April Fool's joke to bring massive PR to the car company where in the end it was a joke the name changeover. But everything else behind it was not a joke and because you dove so deep into it, they had you hooked. It helped to increase the sales of the brand new ID.3 electric hatchback. That's essentially a PR stunt made to boost sales, and that's what a lot of the April Fool's jokes are to bring more brand awareness.
You're going online, you're hearing about April Fool's coming up and you know Mini's got this new one coming out. You're like Mini; it's like ah. I remember a couple years ago when they did that special edition one, the hipster hatch edition, for the man bun plaid wearing, you know, hipsters type people from the inner city. And then they also had that one that apparently ran on tea because they're from Great Britain. That was funny. I remember they did that. It makes it memorable and you remember these car companies.
So, it's another form of advertising and people remember humor a lot better than just a decent experience. And I'll tell you one thing I learned in business it's harder to keep people than it is to get new ones. Why? Because when you make one mistake after you gain the trust of one person. One mistake with that person and they'll go tell nine people you give the most amazing treatment ever, like literally lay out the red carpet for them. That's all three of their friends. They tell less people about good experiences. Social media proves that to us.
People who don't like my podcast will go online in droves and talk badly about it, but you'll never read good points. Why? Because they use the platform for bad. So, when these auto companies use the platform for humor and it catches these people off, they turn it into a bad situation, because some of these people get just so pissed off at it that it's a stupid idea and they go right off the rails. You know that nine factor just keeps growing and growing and growing, right in the end when they get proven that it's just a joke and they also just kept their mouth shut.
Like I said, more people will talk bad than good. I do that all the time, like right now, especially with this whole thing about, you know, Canada becoming the 51st state. I always tell people I said I don't want to do it, I don't agree with it, blah, blah, blah, blah, blah. But I said but there's a silver lining to it. I always like to try and find the good and the humorous. In all situations I'm like yeah, you just got to remember if we join the United States. The province of Ontario is fucked, seriously Like fucked, why, because of the interstate pact, the province of Ontario would have to four lanes, like limited access throughway for highways 17 and 11, which would equate to nearly 4,000 kilometers of roadway. I'm like see, there's a silver lining in it. I don't give up my healthcare but I'm going to gain my highway.
Right, you have to find the humor in the situations and these companies find the humor in the situations. Some of them their humor, at the end of the day, just creates a good laugh. Some of them, at the end of the day, inspires people to go out and create things like this, and some of them, at the end of the day, people are literally looking at it, going why. That seems like the stupidest thing you could ever do, even for a joke. But in all reality, you remember the joke when you get told a really funny joke, whether it be from friends, family or even a co-worker at work. If it's funny and it made you laugh, you'll remember it. And car companies know that and they understand that it's part of marketing and advertising. A humor-based advertisement can really make you think.
And for myself, when I saw it, I'm like naturally it's attractive to female. My eye just freaking dilate as a standard. It's like whoa. And then I read it and I'm like that is funny. I saw that ad before my son was even born, God, almost two decades ago, and I still remember it, kind of like the citron cactus. That was 11 years ago that I saw that on April fools and I still remember it. Some of these amazing things I remember.
Like I said, people remember bad experiences and they remember funny moments. Why do you think when you watch tv shows and you ask somebody and you use a, you know a serious line from a show like N.Y.P.D. Blue or Blue Bloods or you know even E.R. nobody gets it. They'll stare at you like what the hell and you're like oh, you know it's from E.R. and they're just like and I watched it. Well, I don't remember any of that crap. But for anybody who's seen a show like south park family guy, the Simpsons, bob's Burgers, even Futurama those main five ones are my key go-to for humor in my life. Beavis and Butthead is a big one too and I have a famous line I like to use from Beavis and Butthead. It was a very funny moment because Beavis literally gets kicked in the nuts and Butthead looks at him and goes don't worry, Beavis, you can cry. Crying gets all the sad out and it's like oh my God, it's funny and truthful at the same time. But it's an idiot, but that's deep man and it's funny. How many people watch the Simpsons and remember those funny moments.
I like to get the humor out of any situation. I don't even death. Why? Because people who laugh live longer. Yeah, some of the oldest people in the world. They always say don't hold stress or regrets or grudges. Learn to laugh and live life in the moment. Why? Because stress kills you, being pent up and worried about everything kills you all the time, and I try and tell that to specific people I know in my life, but it doesn't change anything. You need to let the laughter in. Think about it. When Krusty died on the Simpsons, well, faked his death and they had the giant monument of Krusty's head there and everybody's crying. What does it say on Krusty's tombstone? It's him smiling, him smiling and laughing, saying see you real soon. Kids Like that. That's dark, but in a sense it's also funny. And if you can't get the humor side of that, you got issues.
April Fool's jokes from car companies are a way for you to remember and signify with a car company about something that made you smile, because when you smile, the whole world smiles with you smile Because when you smile, the whole world smiles with you. Louis Armstrong said it best for a man that had so much despair in his life and went through so much, he created one of the most beautiful songs in the world and he had a point when you're smiling, the whole world smiles with you. If you really want to get into context, there's also another one right after that. I'm going to leave you this one last bit when you smile, the whole world smiles with you and when you fart, you stand alone. Think about that. If you just giggle a little bit, that was the point of the joke.
I'm going to leave you with one of the most famous sayings that I've ever heard. People always ask us why there's so many comedians in Canada. My dad had the perfect explanation for this. One, we have bad weather. Two, we always have bad government. Three, we have bad roads. So, if we don't learn to laugh about things, we're just going to die so much sooner. Because, literally, why do you think somebody like John Candy, Jim Carrey, Mike Myers or even Seth Rogen got so funny?
They had to find the humor in a bad situation, and car companies do that. They use the humor of April Fools to, even if something is so bad like Diesel gate, they could turn around and make it one of the funniest jokes of all time. So, humor we all need to just smile and laugh. Because, trust me, I don't like to live in a world where it's 100% serious all the time and I don't like to work in workplaces like that. I have worked in serious workplaces and they are the most toxic environments ever, especially the ones that don't let you play April Fool's jokes. So today, on April Fool's Day, go out, read some of the news articles, check out websites like CarScoops, Motor1, Car News China or hell, even the AutoLooks website, and find some of these great, funny April Fool's jokes that car companies are putting out to the world. Because we all need a good smile today, even if we're the one that had the joke played on us. We have to remember it's funny and we need to lighten up just a little bit, because April Fool's is all about letting go.
So, if your boss is one of those people that tells you it ends at noon, tell him to fuck off. If he asks you who told you to say that, tell him. Mr. Everett Jay from your Outlooks podcast told him to say it. And tell him to send me an email Because I'll tell him, or her, or them or they or whatever. Lighten up, buddy. You got to put a smile and after that, stop by the website, read some of the reviews, check out some of the ratings, go from around the globe, all available on the AutoLooks.net website. The AutoLooks podcast is brought to you by Ecomm Entertainment Group and distributed by PodBean.com. If you'd like to get in touch with us, send us an email over at email at AutoLooks.net. So, for myself, I'm Richard, the AutoLooks.net website and the Ecomm Entertainment Group, strap yourself in for this one fun, funny ride that April Fool's is going to take us on.
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