Podcast Episode: 0271 |
| Can a heritage brand redefine itself without losing its soul? Join us as we explore the complex world of automotive branding and identity in our latest episode. Discover the historical pitfalls that led to the downfall of renowned brands like BMC, Triumph and American Motors, with their identity crises and |
missed opportunities for consolidation and reinvention. Tune in for a comprehensive overview of automotive branding and the lessons learned from both successful and faltering companies.
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Podcast Episode: 0270
How long can a nameplate go for?
these models have captivated generation. So, hold tight as we steer into the significance of long-standing nameplates and their impact on brand perception.
Podcast Episode: 0269
How can you save Nissan?
| Can Nissan recover from its fall from grace and quality left from its failed marriage to Renault? Join us as we explore how Nissan wound up falling so far out of favour with consumers and the automotive world as a whole. Follow us as we journey through Nissan’s failed alliance, to the mismanagement from its |
previous CEO. We take a look at how this company fell so far and how they can still turn it all around. This change may require some drastic changes, but if Nissan is up to the task, they can carve out a new road for their future.
Podcast Episode: 0268
Why do we use cars to escape the world?
| Discover how automobiles have been more than just a mode of transportation but at gateway to freedom and personal exploration. This episode transports you through time, from the age of horse-drawn carriages to the dawn of motorized vehicles, as we explore how cars have always been a symbol of freedom. We |
journey through the evolution of the automobile as a means of escape, a refuge from the mundane, and a catalyst for spontaneous adventures. With stories from my past and reflections on how cars continue to offer mental relaxation—even as autonomous technology becomes increasingly prevalent—this episode is a loving tribute to the timeless allure of the open road.
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Looking to see where Everett J. came from or how he knows so much about the industry he loves. Then check out his page:
https://everettj-autolooks.weebly.com/












