Lack of Image

Podcast Episode: 0271
What happens when you lose your image?

​Can a heritage brand redefine itself without losing its soul?  Join us as we explore the complex world of automotive branding and identity in our latest episode.  Discover the historical pitfalls that led to the downfall of renowned brands like BMC, Triumph and American Motors, with their identity crises and 

​missed opportunities for consolidation and reinvention. Tune in for a comprehensive overview of automotive branding and the lessons learned from both successful and faltering companies.

​          I think all of us today can say what the hell happened to Jaguar. They completely lost their original image. I remember going back to its early days of roadsters, then moving up to the F-Type and into the 70s and 80s of the XJ, the early 90s of the XJ220. That smooth design, those bad years of Ford. Ford. Then Tata came in. Well, today, jaguar is literally a shell of what it once was. It literally has no product image. The XE, the XJ, the XF, the F-Pace, the E-Type, they're all just all over the place. Their designs were starting to have a natural language, which has put them together to give it its own Jaguar look. But really in the end, when this spring they showed us the brand-new way that they're going, they completely pulled the rug from underneath the bus and that whole image that Jaguar has been building for over a hundred years is completely wiped out. But they're not the only ones. This happens to a lot of car companies and throughout history, some of the, even the biggest car companies who eventually would go on to fail. All wound up this way. A true lack of image is what truly takes a car company down. When you can't distinguish it between something else, then you're just going to get lost in the automotive ocean. So today AutoLooks is going to take a look at the lack of image.
 
       Welcome back to the AutoLooks podcast. I'm your host, as always, the doctor to the automotive industry, Mr. Everett Jay, coming to you from our host website at AutoLooks.net. If you haven't been there, stop by, check it out. Read some of the reviews, check out some of the ratings. Go to the Corporate Links website page. Big or small, we have them all, car companies from around the globe, all available in one centralized location. That is, the Corporate Links tab at the top of the page of AutoLooks.net you top of the page of odd AutoLooks.net. You can also find all of our previous podcasts from all six previous seasons, as this is now the seventh season all available on one direct location, inclusive of articles, complete write-ups and images that pertain to all the podcasts that we have in our library. Six years it's been a long time and we've had a good time, and there's a lot more coming down the pipe. The AutoLooks Podcast is brought to you by Ecomm Entertainment Group and distributed by PodBean.com. If you'd like to get in touch with us, send us an email over at [email protected]. 

       So, like I said in the beginning, the lack of image. We all know what Jaguar did this spring. They're spring. They completely trying to reinvent themselves and then all of a sudden, august 2025 they get hit with massive malware that shuts the entire company down both them and land rover at a pivotal point in their history where they're trying to make the next step in evolution for their brand. Well, as jaguar has literally in the past 20 years, gotten lost in translation. Nobody remembers it.
 
       Think back past 20 years of your life. Besides the F-Type, what other Jaguar can you think of that really stands out? I'm talking the 20 years. Let's go back to 2005. What was really big?
 
      Well, we all remember when the XF came out and it changed the way we saw Jaguars. We thought it was going to be a pivotal point for this company Somebody who's trying to shake off that old British charm of designs dating all the way back to the 1960s and move into the future. We thought it was great. Jaguars got to have this brand-new image. They're going to be reborn as a brand-new car company and go after the pure blood luxury brands like they once did. Huh, we all know that's a bit of bs, and now they want to come back with big, burly electric cars with the most basic of designs ever to try and take on the likes of Rolls Royce and Bentley. I'm sorry, jaguar, but you haven't made your way up the luxury food chain.
 
      Essentially, luxury for Jaguar has been lost, similar to how Chrysler has been completely void of any luxurious products since the 90s and even still, even in the 90s they didn't really have much. You could fight with me and say, oh, the 300 kind of brought back that luxury image to them. But no, it did not. Essentially it just added a chrome grille to a Dodge Charger, and even the Dodge Charger was a lack of image for the Dodge brand. The Dodge has rebuilt itself as more of a performance brand and given all of its vehicles that aggressive style. Now it's been whittled down to essentially just the Hornet and Durango now, with the brand-new charger just coming out.
 
      But Chrysler is down to the Pacifica kind of like. Jaguar is literally right now down to nothing because they can't even get production out since their plant collapsed. But Chrysler and jaguar are on their last legs. They've thrown their complete image out the window and with doing that and constantly trying to reinvent themselves, they're literally starting from scratch every single time, which costs more in product development, advertising, winning over new consumers. They think, oh yeah, well, Chrysler’s been around for over a hundred years, people are going to keep coming back in and buying them. Well, no, there's no true image.
 
      When you think of Chrysler, when you think of Chrysler back in the 60s, you think of Imperial, you think of the 300. You think of the big luxury makes. Chrysler was on the same playing field as both Lincoln and Cadillac. Today, Lincoln is starting to move back up. Cadillac is in the luxury tier and now starting to push into the premier high-end brands. Chrysler is literally gone. This is similar in the Japanese context Lexus is known of because they got the full product range for a luxury company. Acura does not, Infiniti does not. They select vehicles for select markets, so they're getting lost in a field of luxury cars. 

      ​  One of the biggest things that brings down a lack of image for any car company out there is a limited product line. Now you can fight with me on this one, saying you know, Honda doesn't have a full product lineup. They don't have a full-size pickup truck; they don't have a true midsize. They really don't have any sports cars Like you can't call them that. They don't have a true midsize. You know Nissan's got that, Toyota’s got that. But Honda has built itself off quality products, even in small quantities. They hit every single major market and they hit it well. And you could tell Honda from a mile away Like literally, you know it's a Honda design, you can tell that it's got Honda appeal.
 
       Jaguar was starting to get that back Now moving into this electric change and going this whole you know, woke or whatever shit you want to call it alternate identity thing that's going on is literally fucking with their whole backstory. Jaguar, or Swallow Sidecar, as it was originally created, essentially was a coach builder. They built sidecars for motorcycles and then started building coach-built sports cars, eventually moving into building their own sports coupe. And from there Jaguar was born off of performance, and not just any type of performance, luxury performance, the same as Aston Martin. So, what the hell happened? Well, jaguar wanted to go after volume. Aston Martin still did, but they wanted to keep their high-end image. 

​      So even today, with Aston Martin having limited number of products, we still see them as Aston Martin. We could tell that a product is Aston Martin. They may not have a full product lineup, but we know what Aston Martin is all about, just like Ferrari product lineup, but we know what Aston Martin is all about. Just like Ferrari, just like Lamborghini, just like McLaren, you don't have to have a full lineup of vehicles. I know that kind of contradicts what I said before, but in a sense, you have to have some lineup, hitting specific markets that prove you have some sort of image. But just to give you a little heads up about a bunch of car companies that literally have no image, I'm going to name off a few Jaguar, mg Rover, Mitsubishi, Chrysler, AMC, Hudson, Studebaker, ALFA Romeo, British Leyland, BMC, Maserati, Lincoln, De Tomaso, Triumph, Austin Packard, Saab.
 
        What do all these car companies have in common? Right before their death, all their vehicles just blend into society. Today. Alfa Romeo you know the company that essentially created Ferrari, because they gave Enzo Ferrari his start. They used to be Performance. Now what are they? A Performance luxury brand with a limited product lineup. They can't compete directly with BMW. They don't have the products to compete with them. Maserati same thing. They can't compete on the same scale as something like Mercedes or even bottom tier Rolls-Royce products. They're not there. They once were a performance luxury car because it's Italian. If you get luxury, it's still performance. 

​       Now, the best bet for both of these would be on their own to develop their own image. See, that's one of the things that creates a major lack of image with some car companies is they join up with other car companies that build similar products. General Motors saw that and in 2008, when the global financial crisis hit us, they decided to do away with two companies that didn't really have much image left. Now we get it. They got rid of Hummer because fuel economy was becoming a big thing and they knew they couldn't sell tons and tons more Hummers. So, let's pull the plug on that bad boy, even though the H3 coming out would have been their bread-and-butter vehicle making money for them.
 
        But pulling the plug on Pontiac and Oldsmobile was just Buick a little bit more sport appeal, but the same image old people, or was it youthful, or was it? We don't know. Pontiac, we get it. It was kind of like Dodge now as a performance brand, but it kind of lost itself near the end, similar to that of Saturn, see Saturn. If you go back and listen to our history about Saturn podcast. You know Saturn. Just look for it. You kind of learn that Saturn lost its brand image. It had dedicated products of its own design for the longest time and right near the end the Ion was it. You could fight with me and say the View had its own image. Yeah, it did, but then it created the Outlook. Then came the Relay, then came the Aura. They started utilizing vehicles from other brands. It's like I get it.
 
       You're trying to platform build and get as much money out of this as possible, but you're also running a multitude of divisions that all compete with each other. So, there's no difference in the image perceived between Chevrolet, Saturn, Oldsmobile or even Pontiac. Add a little bit more performance to a Chevrolet it's on par with a Pontiac. Add a little bit more luxury to a Chevrolet it's on par with Oldsmobile. Bring down the price of a Chevrolet you got a Saturn. Literally just do away with the other three divisions. Push everything into Chevrolet. There you go. 

​          Those companies lost their image near the end and that was the big thing, kind of like AMC. AMC was trying to reinvent itself right near the end. They had a lot of great ideas and great products that they were working on, but unfortunately, each one came with its own platform. We talk about this in our podcast about American Motors and the fact that the Gremlin and the Pacer, which you think would be on the same platform, were not. And then they got into bed with Renault trying to build better vehicles and they got together with Hyundai for this massive project to try and build this brand-new vehicle. And then they just collapsed. They lost their image Literally. The Eagle product was its last image and that's why the Eagle name stuck around with Chrysler. We also did a podcast about that, about Eagle cars. Eagle essentially was created because certain dealerships AMC dealerships still needed a full product line to sell. They were selling jeeps, but they also needed other vehicles. Eagle essentially was no different than Plymouth or dodge but was here only for a specific reason. Once all those dealerships were together, they're all the same. What do we care about? There's no forward vision for this, so we lose our image.
 
        My favorite company to pick on about this is Chrysler Corporation. You know, as a kid I used to be a major fan in the 1990s of Chrysler Corporation, before their deal with Daimler-Benz. Chrysler was the up-and-coming American car company, you know, releasing products like the Viper, the Prowler, the transport and style Dodge Ram Hitting the markets with a tiny little bubble, neon Cap, forward designs with the Intrepid and Concord. They were pioneering so many great things at that point in time and they were showing the world that we can make it. But then they got into bad with Mercedes. Mercedes is a luxury brand so naturally they wouldn't let Chrysler keep its brand image as luxury. They would move them down tier to a premium brand. But that's where Plymouth is supposed to be. So, let's just get rid of Plymouth. We got Dodge at our entry, then we go to Chrysler, then we go to Mercedes and then we got Jeep for our SUVs. Dodge is also for our trucks too, kind of like Chevrolet.
 
       So, they started taking away its image and near the end they couldn't figure out what the hell to do with a lot of their products like. Look in the 90s and you see the Chrysler Cirrus and Chrysler Sebring, the coupe and sedan variations. But then you get into the 2000s and the Cirrus disappears and it becomes just the Sebring. And then this horrible design comes out of just a Sebring with no coupe option, just the crappy convertible one. And about a year and a half later they changed the name to the, trying to bring its image up with this exact same look. They're trying to say they're imported from Detroit to bring its luxury image for Chrysler back, because by now Chrysler has moved away from the Benz era. Servius Management Group is just trying to keep them alive. They're basically a cash grab company, buying these companies out, turning them around slightly and getting their money back. They don't really care what the hell happens to it in full rain, so they're destroying its image. The last Chrysler 200 was this nice sleek, flowing design but unfortunately its counterpart, the 300, was a big burly beast. And then you get the clean Pacifica. 

​       Chrysler was literally all over the place, kind of like MG Rover right before its end. Right before the end of MG Rover, or essentially the last small little bit of British Leyland Corporation, they literally had no major difference between the two. Mg was supposed to be a performance standardized product, where Rover was supposed to be more of a premium product. By the end MG and Rover were the same thing, exactly the same. Slightly different designs up front, but all around the exact same product. Now today, the MG name lives on from Shanghai Automotive Group. They weren't able to buy out the Rover nameplate because one. Land Rover still holds title to it and its previous owner, BMW, still holds title to it. So, Rover actually came Roewe and MG just came back.
 
        Well, mg started to create an image for itself. Roewe is more into a premium field for the Chinese marketplace, so it's coming back, kind of like how Lincoln was slowly coming back and when they created the Continental, they actually had a winning piece to rebuild their image from. And then Lincoln just says fuck it, we're getting out of the sedan marketplace stupidest, freaking thing they could ever do. Pull the plug on the continental, we get it. You weren't selling them as much as you were selling your navigators or your aviators, but it was your bread-and-butter image. You have to remember there are specific vehicles part of car companies that create its image. Ford saying oh, we don't make enough money off the Mustang because we only sell, you know, thousands of them, as opposed to like the F-150s where we sell hundreds of thousands of them. We're going to pull the plug on the Mustang; we don't need it. Well, we get it.
 
       The F-150 is still part of their image, but without the Mustang you lose that entire sports car, muscle car, and when that market dries up, that's it. There's nothing else. You can only focus on the F-150. Chevrolet can get rid of the Corvette, but what else is it going to focus on? See, your image is essentially brought to you by your halo products. Without the Viper, Dodge has nothing. Hell, we get it before the Viper had had the Charger. They're trying to do that again so they don't have to bring back the Viper. But essentially, the generation that grew up with the viper, my generation, I'm a I wouldn't call myself a millennial or an ex. Yeah, I'm a Xennial between that 1980 and 1984. So, bringing that back and bring back its image, destroying your image, comes upon from doing many different things not having your select niche, not having a Halo product. 

      You know, changing your designs constantly. This one is my biggest one. When you're constantly changing your products, let's take a look at Toyota. How long has the Corolla platform been around? For that? There exists now Since the 80s, the Camry since the 90s. It's an amazing platform and it keeps going.
 
        Dodge built this amazing cab forward design with the concord, the intrepid and the Eagle Vision. But when they brought out the second generation Intrepid, they completely tore down or rebuilt the car. Oh, we want this new design, so we have to completely rebuild the platform. Stupid fucking thing they could ever done. Yeah, we get it. Your image and design are staying there, but you're destroying that great image that you got with the first Intrepid. Yeah, better design, we love it, but the quality completely disappeared. There's no reliability, there's no quality. They had new ownership so they were fading and they were fading fast. The Chargers kind of brought that back in the early 2000s. But essentially the Charger, when it first came out, was just the third generation. Intrepid Changed its name, kind of like how the Cavalier became the Cobalt. That didn't last too long one generation. Then it became the Cruze for two generations and then it's gone. We get it, it's the same freaking car.
 
      The Corolla essentially morphed from the Corona, getting all the way back to the 1960s. People built up an image of a Corolla. They know it's a reliable entry-level vehicle. When you think of a charger, you don't think you think of is power. You don't think of quality, you don't think you know versatility, you don't think about all great features or anything else. You just think powerful. 1969 dodge charger from the fast and furious, this power-hungry coupe, that's all you think of, that's all dodge has to work with. These days Chrysler doesn't even have the 300, so it has nothing to work with. Mitsubishi is basically riding off of the Outlander. You know, Hudson the hornet was its last main product, the Studebaker Avanti hell. The vehicle was so great that it was bought out and ran all the way until 2002 with Avanti Motor Corporation.
 
         But sense its image was just one product, which that is something you can do. You want perfect use of an image, built and unchanged. Just look at Morgan. Morgan Motors still builds cars like they originally did. It still makes them look like they originally did. That's their image. It's gone through all these times. People want them to update and create all these new things, but you know what? That's their image. Their image is that classic roadster.
 
       Dodge's image should be power. Chrysler's image should be luxury, not premium luxury. It's like in the GM stable Cadillac is luxury, Buick is premium, Chevrolet is entry, GMC is power and trucks. You need an image behind you and without that image you don't have anything. Because think about it, right before Plymouth died, what image did it have? The other Dodge, what image does Maserati and Alfa Romeo have? The luxury cars of Stellantis Like and DS, really all of those luxury and premium products and no one has their own image. We get it. Maserati has the Trident, but it's the only thing it's got going for it. Lancia is trying to make a comeback, but Lancia literally doesn't have an image to even play off of. You want proof of this? They can create image, but without even having amazing designs. 

        Volkswagen Group is an amazing example of that. Volkswagen, Skoda, seat and Audi all of their vehicles on the same platforms. All of their vehicles look very similar to each other, but guess what? Each one of them has their select image and market. Volkswagen, we know, is the bread and butter it's the winner. Everybody knows it's just a standardized product. Audi, we know, is luxury it's the winner. Everybody knows it's just a standardized product. Audi, we know, as luxury, it's essentially a Volkswagen with luxury in it and they're willing to put even more luxury and technology into it. If they can Seat well, we get it. It's like Volkswagen of Spain, but it had a sport appeal to it. That's what made it different from Volkswagen. It was the sporty cousin of the Golf and Skoda was kind of like Dacia to Renault. It was an entry-level product, but now it's the entry-level product moving into the premium style product. It's moving a step above Volkswagen.
 
      Now, you see, they created their own image, they built their quality, they built their consumer base. They kept their designs evolving instead of changing. And that's the biggest thing is, you need to build a proper image and you need to make it grow and evolve. See, everybody always says competition is what truly kills you, but people not knowing who you are or what you do. A perfect example of what I'm talking about Somebody with a lack of image, complete self-image, who just blends into the background. Lego movie Emmett, the main character from the Lego movie, does everything like everyone else, dresses like everyone else. You know, he goes out and gets his overpriced coffee with everyone else, watches the same shows, dresses the same way, does the same things. He's everyone else. So, things he's everyone else.
 
      So, if you're a car company, you're just trying to get in with the crowd, but you don't have your own image behind you. What do you have? See, the successful car companies that have even come up today have built their own image. Tesla is built off of electric vehicles. We get it.
 
      Their designs are horrible. They're just gelatinous, boring blobs that literally get C and D awards all the time from the AutoLooks rating system. They're ugly. They're boring, oh God, but that's their image and they stick to it. They don't try and change it every couple of years. See, Subaru tried to do that. 

        If you go back to the early 2000s, there were three different front-end designs for the Impreza. You had your bubble lights; you had your aircraft grill and then you had your blob-style lights. Okay, they hold three different variations. They were trying to change their image. And when you try and change your image, you have to do it with a complete product lineup within a short amount of time, because you can't just change one over one year and take eight years to completely change everyone over to the same design. No, you have to be willing to jump all in in 18 months to completely revitalize your image.
 
      Dodge did that when they started adding the hairline grill to older vehicles. If they updated that grill, they would do a massive update on older vehicles. That's how they managed to stay alive. They kept their image. They found it and held on to it. Companies like MG and Rover did not. They tried to reinvent themselves. AMC was trying to reinvent itself. Think about it you get the Pacer, then you get the Alliance, then you get the Eagle and then what was supposed to be the Eagle Medallion, which became the Eagle Premier. That's four different variations, four different designs, all within a decade. It's because they're trying to reinvent themselves. They feel they're losing market share. But the problem with car companies when they start losing their market share, they try and do something completely different, something out of the norm.
 
       Sometimes it works like the Viper was complete change from everything else. You've got to think about it. When it came out, dodge still had bland, boring, boxy vehicles like the Dynasty. And here's the Viper. They had the Dodge Spirit. For God's sakes, a box of wheels. I owned one of those back in the day. Actually, I owned a Plymouth variation of it, the Plymouth Acclaim. Okay, I did do a cool custom job online, if you want to check it out on the AutoLooks.net website. I gave it a target top. It's really cool. Never built the thing, but it would have looked really good had I done it.
 
      That was coming out, but what did they do? They completely revitalized their entire lineup within two years. The neon, the stratus and the intrepid were out. Then the caravan turns into a giant blob. Then you get the Durango, the Dakota and the brand-new Ram All these rounded figures. They changed it with the Viper. The Viper took the world by storm as a Halo product and they built off of it. Unfortunately, they didn't keep the good times going because by the year 2000, they weren't able to build off of that. And that's the thing you need to build off of the amazing niche that you just built. When Chrysler did the 300, we get it they should have created the 200, but they should have created a 200 in the image of the 300. They should have created the Pacifica in the image of the 300. They should have created an Aspen in the image. See Volkswagen.
 
       Like I said, all Audis look the same. It's hard to tell an A3 from an A4, from an A6, from an A5, to an A8, to an A7. You know there are different profiles, but the front end you're looking at the fronts of all of them. It's hard to tell them all apart. But that's also a good thing because seeing all of them, you automatically know it's an Audi. When you have the front end of a 300 next to a Pacifica, you can't tell that's the same company. They look different. People like similarities. Got to remember. 

​       Most people live in bubbles. People in my family not my family, I should say my parents, no, but my in-laws, my brother and sister-in-law and hell, a lot of our friends that we have live in these bubbles. They're the people that like from our main city that we live in only travel within four hours. Going to Toronto is like a big excursion to them. They don't do that. They do it like once a year when they go camping. They go camping within an hour's drive of their house. They don't go all the way to the East Coast. If they did that, they fly out there for a week and stay there, but they never go outside of a 30-minute radius. People live in bubbles.
 
        They like that comfort and that's what automotive design, that's what image needs to come to the table. You need that comfort. So, when Dodge started putting the hairline grill on everything, it created that comfort level for all of its vehicles. That's why they blew up. In the 90s Chrysler was doing the similar thing as well. Very similar designs.
 
       You may find it funny for a guy that rates cars every single year and gives Audi pretty much the same all over the board. They're usually a C average for designs, but if it comes to product image, we know what it is. Comes to the Volkswagen they have their image Comes to a Subaru; they have their image. These car companies have their own set image and we get comfortable with and we like it and we don't like to go outside of our comfort zones. Ask somebody who lives in the city of Toronto if they've ever been to Barrie and if they, they tell you oh yeah, we've been to Barrie. That's like way up north. You know how far it is; it's 45 minutes. Hell, going to Guelph can be further, especially getting stuck in traffic in 401. But they seem to think it's so far away because they're comfortable in their little bubbles. And that is what car companies need to do with their image. 

​        Jaguar wants to reinvent itself. Go ahead. You're destroying your past to get a new future. But if you're going to build a new future, build it off the exact same image. Like I said, don't go all over the place for Chrysler to bring itself back. The 300 imperial nameplates plus the town and country need to come back and they need to have similar design ALFA, Romeo, sport, luxury sedans and crossovers similar to BMW, the spider and Montreal could come back. Maserati, high-end luxury sports cars and sedans to go up in head, Aston Martin you know they have the Gran Turismo. They have the Quattroporte. Go after Aston Martin. Keep your design similar at the beginning. You can be creative and crazy later on, but to get yourself off the ground you need to build on a similar playing field.
 
       Mitsubishi a full line of average cars utilizing rally inspiration. Mitsubishi wants to get away from their rally inspiration. That's why they don't have the EVO anymore. But rally art has more image than Mitsubishi. Even though Mitsubishi is such a huge corporation globally and in Japan, their cars are so small. Suzuki has more image than Mitsubishi, but if Mitsubishi played off its rally art image, they could build themselves back up.
 
      Find what's good. Dodge has RT, Pontiac had performance, and making your vehicles similar really helps out. You have to remember in the early days of Saturn they had a sedan, a wagon and a coupe, and the coupe was the only thing that looked slightly different than the sedan and wagon. And as they grew, their vehicles kept similar images to each other. They just grew in size. Like I said, Honda keeps that. The Civic has a similar image as an Accord, where the CR-V, the Passport and the Pilot all have an image that goes with each other. Honda has built itself a small I wouldn't say small company, but a small lineup off of an amazing image. And unless a lot of these companies we've talked about the ones that are still alive today, reinvent their image for the futures’ going to wind up like the ones of the past.
 
       American motors drop the ball on its image. At the end of its life, mg rover did the same thing. Triumph was essentially the same car five different times. We get it. We just said you can create the same design. But it was the same car, just with different numerical names. Slight differences in design didn't make any difference. It was the same motors, same platform, just a slightly different image. So, it's all over the place and that screws people up, especially for a small company. You can tell Tesla’s from each other. The original four all blend perfectly with each other. The Cybertruck actually goes with the transport and now the new roadster is going to blend in with the Model S of today. They know their image and that's why they're here and up and coming companies are figuring that out as well. Rivian has figured that out, Alpha Motors has figured that out, NIO from China has figured that out, same with Xpeng. They know they could build off a dedicated image and from there you can grow your corporation.
 
      People want a comfortable, safe place and having an image for a car company all over the place scares most people. It's like asking somebody from Toronto to drive to Sudbury they think it's going to take days. It's so far away and it's like only a few thousand people. And when you tell them it's a four-hour drive in a city of 180,000 people like oh, I didn't know that that's not that far I'm like no, you're actually closer to us than you are to Ottawa. But they don't want to leave their bubble. And that's the thing. Image with car companies is about that bubble, and getting people out of that bubble is what car companies need to do. When you get them out of that bubble, you can get them into a new bubble. But let's not create a multitude of different bubbles, because what happens when you have multiple bubbles out there? All you need is for one tiny little pinprick and the whole chain disappears. 

       So, to help car companies and to keep them viable, they need to create their own self image. To make myself completely different than anyone else out there, I had to create my own self image and you're taught this at a young age, in school. Quit being like everyone else. Like Dr. Seuss said in one of my favorite books I read to my kids all the places you'll go, you'll get mixed up with so many strange birds as you go and it's true you will. You'll try and fit in with everywhere, but the day you realize that you need to create your own image is the day you stand out and work with that image, and that is what these car companies need to do.
 
       So, if you like this podcast, we'd like to share a comment about an image or social feed or streaming sites that you found the AutoLook podcast on, from iTunes to Spotify to PodBean, Audible, whatever else you're listening to. iHeartRadio that's another one. Like us, share us, follow us to find more episodes. Got to remember we're working on over 270 episodes now, with nearly 200 of them still in the back burner to be created. So, trust me, we've got lots of content for seasons to come and lots of great stories of the automobile industry. Like we said, AutoLooks telling the untold stories of the automotive industry, and that's what we're talking about.
 
     Nobody talks about image for car companies. And why image can he bring down a car company? It's kind of like that superstar that wears the wrong jacket. It stands out completely against everyone else. You talk about it and then all of a sudden, they disappear because we all forget.
 
       So, after that, stop by the website, read some of the reviews, check out some of the readings. Go to the corporate links website page. Big or small, we have them all car companies around the globe. You've heard this a million times. All available on the AutoLooks.net website Corporate Links tab at the top of the page. That's at the very far right. On top of that it's got all of our major original podcasts and all the ratings that we have done since 2008. On average rating over 500 cars from around the globe. Over 500 cars from around the globe. All available on the AutoLooks.net website. The AutoLooks podcast is brought to you by Ecomm Entertainment Group and distributed by PodBean.com. If you'd like to get in touch with us, send us an email over at [email protected]. So, for myself and for jay, my personal image that I've created as the doctors, the automotive industry, the AutoLooks.net website and PodBean.com, oh and Ecomm Entertainment Group, strap yourself in for this one fun wild ride as we rock a new image.  
 
Everett J.
#autolooks