and the 2025 rusty award goes to.....
2024 was a year of despair, as the bottom of the list grew by 28% compared to 2023. Hopefully this is not a sign of things to come as the market consolidates. With the downfall of many markets and overall sales tapering off, this could be a sign of what is to come, but can we let our designs take the brunt of this fall? Let's hope not.
Is this what is happening today though? Yes, it is, as we are making a global shift away from I.C.E. power-sources, in a move to decarbonize our world. As more countries put more emphasis on lower emissions, our research dollars will be spent more on new technology to bring it down. And with that our emphasis on design will take a back seat as we look for ways to lower our emissions through cleaner designs. Ever wonder why there are more egg shaped cars on the road. This is why. Although a change has been made in our expenses within the research lab, that is still no reason for the 28% increase in bad designs. With what we learned through the teardrop days of the 90's, we should be better to handle what we need to do to keep our designs cutting edge. But that would be true, only if the industry wasn't in a downward spiral, with more mergers and acquisitions around. If you thought the merger between PSA and FCA was the last major merger, then think again. With more mergers to come in the near future, our designs may be in a stalled generation again as we wait for this cloud in the industry to blow over. Let's just hope it doesn't take a decade, like it did last time. Everett J. #autolooks 2025 AUTOLOOKS RUSTY AWARD WINNER! Making it onto the Rusty list is bad enough. But when your entire lineup winds up joining you there, its another thing altogether. Cenntro Automotive has never been a game changer in the world of design, but they have been around long enough to make some sort of profit which they could dump back into the design studio. Of course, when you studio still follows the same rules as before, then maybe you have some internal issues you need to work on. This years winner was not a hard choice, as all of its siblings are on this list as well. With the most basic lineup in the world Cenntro seemed determined to win this years Rusty Award and the basic 200 was the one which did it best.......or worst for numbers. With one of the most basic designs you could use for a chassis van design, Cenntro has made no effort in thinking outside of the box when it came to the design of its bread and butter market product. The 200 may seem better than its larger 300 sibling, but when you boil it down, its influence from the early 90's, really makes this design fall further down the charts. At least the 300 looks the part of the 21st century. Overall the Logistar 200 Chassis is as simple as you can get within the van marketplace. And with its cookie cutter shape, past influence and basic features, it was no wonder that this product would win this years Rusty. Congratulations Cenntro, as you have proved to us that simple may be what it takes to win the day. Or lose the day in this matter. 
2025 RUSTY AWARD WINNERS
2025 Rusty Awards - One-hundred and Sixteen (116) rated vehicles, with an average score of 41.53% |
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