2018 Lincoln Navigator

Extended Luxury - utility

    With a final score of 60.87%, the new Navigator is sure to keep things going.  Sure the gull wing doors from the concept didn't make it to production, but the loads of chrome sure did.

       It seems that Lincoln is really trying to improve their brand image with more and more chrome.  Of course you can add in the fact that they are now borrowing styling cues from Bentley as well.  This could help them out for a bit, but when Bentley gets bored of having a partner Lincoln might be in trouble.  They have already been warned about the looks of the Continental and the use of the name.  And now you have the Navigator which is similar in styling and appeal as the Bentayga.  Sure you can tell them apart when their next to each other, but get your average consumer to see the difference when the logo is removed.

     Besides the resemblance to Bentley the new Navigator is a major step up in the world of luxury.  From head to toe the new Navigator is wrapped in luxury which may help bring Lincoln back into the big boys sandbox.  But if they really want to play with the big boys, they may want to release a coupe and CUV coupe model soon. Of they could just chop off the back of the new Navigator and go head to head with the new Mercedes-Benz X-Class.  

      Let's hope that Lincoln can get it together and really show us what they can really do in the luxury world.

Everett J.

---

See more Lincoln models at: www.lincoln.com

OVERALL SCORE: 60.87%
​OVERALL GRADE: B-
OVERALL RATING: SHOWROOM

Front End: B-
      Good: Big, Chrome, Grille
      Bad: Simple, Bland, Lines
Rear End: C+
      Good: Name brand chrome
      Bad: Decade old styling
Side: C+
      Good: Floating roof-line
      Bad: No real character
Overall Appeal: B-
      Good: Loads of luxury and chrome
      Bad: Still a dated design

---

AutoLooks Buy List Approved:  Maybe
Recommended Tuner:                  Yes
Trend Setter:                                   No
Brand Value:                                   Increase
AutoLooks Stock Market:           Buy
Future Classic:                               Possible
(if you can't afford a Bentayga)