2024 Ferrari Purosangue - Design Review
Ferrari would move into the ever-growing ALV marketplace. As this is not a market in which you could lose your self image, due to the ability to blend the lines of multiple products. Ferrari chose correct in its pursuit for soft roader market share and being the only one with a V12, this product is sure to shake up this market in a big way.
When going about entering a new market in which your product line has never entered before, Ferrari when about making the Purosangue much more than just what the market thought they wanted. Not just jumping into the CUV craze of the world, Ferrari has decided to go after the soft road market in their own way. Without the need for high ground clearance, dedicated hatchback design or even a wagon inspired image, Ferrari has decided to this this market with and evolution of their GT product offerings.
Similar to their entry into the luxury sedan marketplace, the Purosangue blends over the lines between the standard GT product and the versatility of what the market demands. Doing this before with the release of the FF, Ferrari has been able to keep their image true to the sports car world even when going after higher margins. But, can the Purosangue maintain that image, when its true nature is to do something in which no Ferrari has done before?
Up front the Purosangue brings in what we have come to expect from their GT product offerings. Smooth hood lines, thin lights and an oversized front intake. This is all in good fashion with the Ferrari line, but as the intake does not blend well with the clean flow of the rest of the front, the removal of the accent line is required. This central line is used to break the lower intake port, main grille and gills from each other. Too bad this line creates the illusion of being an add on, as it makes us think that this entire area should be one large port, not one with a cheap plastic add-on.
Out only other quarrel up front is that we have come to expect more from Ferrari when it comes to airflow. Their choice of front splitter is not what you would say refreshing, as a bulbous short side splitter, is far from a complete unit which you can find on the SF. Some weight loss here would do a world of change.
We do love the integration of an intake port into the headlight design though. This adds in a new way to create the illusion of larger than required lights. Something we hope to see from more Ferrari's in the future.
Out back it seems that Ferrari has gotten this project both right and wrong at the same time. Building on three separate time zones, this rear is far from a cascading waterfall of blended attributes. Their choice in a bumper was not what you would expect, as Ferrari has forgotten to blend in this oversized requirement. Sure, we all know you want protection, but at least blend in the diffusor and exhaust ports a bit better. Sleek flowing lines are better than hard defined character points.
Trying to back up this beast will become a job all its own. With a lack of a properly sized rear window, seeing behind you will come down to how well your camera and side mirrors will work for you. We get it, that Ferrari wanted to make a short overhang on the rear, but a lack of an inset window, could make rear end run ins, a bit more common for this product.
We were glad to see that Ferrari did include their standard GT tail light layout into this design. As the inset placement made it easier for Ferrari to add on a rear lip spoiler. This is a design feature, similar to the rear exhaust ports next to the lights, which most won't even see. Kudos to Ferrari on their well integrated light fixture.
Riding stateside you may get the impression that this product is similar to crowd and have even seen a meme or two outlining this image by a comparison to a Mazda CX-30. Sure, the resemblance may be there with a few attributes, but the overall appeal of the Purosangue far outreaches that of the market.
A well blended mix of hard edges with clean smooth lines, makes the side of this product seem both hard working and luxurious at the same time. You get the feeling that this product can do what you want, but also you can roll up to the country club with no issues at the door.
We would have liked to see Ferrari spend a bit more time with the integration of the wheel arches though. They do tend to stand out as they seem to be more of an add on fact to this design, rather than something planned to be there. Not to say we do not understand why they have added in an inset for airflow, but this inset could have been better blended into the side profile of the Purosangue's side profile. Hopefully this is something which Ferrari can fix for this products possible second coming.
All around this product is sure to become a hit in its market. Not only is it the only product to offer a standard V12, it also gives you the feel of not blending into the CUV crowd. This product stands out from the crowd as it screams, "I'm, not, one of you!" And as we move into a future with more ALV product offerings, the Purosangue will be able to say, it helped make this market into what it is today. We blended the lines between a GT, CUV and hatchback, to give you something more than what you wanted. Thank you, Ferrari.
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