2024 Jeep Avenger - Design Review
stands for. You can assume that a Trailhawk edition will grace the world at some point, even though this model still won’t be a true trail rated Jeep.
Overall, Jeep has done a handsome job on creating an entry level model to sit just below the Renegade. Funny as it is that model also rode on shared Fiat platform. The main difference this time, will be the introduction of a PHEV model. As most consumers will only ever use this model for urban travelling, an EV variant is a good fit, along with intercity usability.
Sporting the famous Jeep grille, the front of the Avenger is a bit more menacing than you would expect from Jeep. Not since the arrival of the previous generation of the Cherokee, has the front of a Jeep truly meant business. But seeing as this is a city runabout, an evil look may just be what this brand needs to stand out in the crowd.
A lower front intake surrounded by flat black plastic does make for a more rugged appearance and it will help with all those nicks and scratches you get from carts from the local grocery store. As Jeep is a rugged model this is suitable and it even goes with the urban adventure theme of this model. Add to this some basic gills fitted with fog lights, and you have a lower portion which is just begging to be covered in mud.
Jeep could have done a better job with their front splitter, as this would have been better as a skid plate, but again this is an urban adventure vehicle. They did do a horrible job with their sensor placement, as they will get covered in dust and mud, which will in turn make them stand our more. This could be said about the material choice for the front grille as well.
Inclusive of slim running lights which really bring out that urban thrill, the front does have head lights which seem to disappear with the front grille. Their inset placement does give the front a better look and helps to highlight the cowled hood lines. We could ask Jeep to remove some of the black window accent from the mirror, so that the window does not look like the roof is a dual bubble like the original Batmobile.
As with all Jeeps, the Avenger is not without their oversized wheel wells. This truly helps define the side profile of this product, as it gives the overall impression that the Avenger hugs the road. Along with this, the increase in size for the tire and rim combination would be more fitting than the factory supplied products. Of which are not the best looking and most useful for off road adventures. These rims would collect more mud than you would like and could be toned down in the darkness department.
Similar to the front, Jeep has again utilized flat black plastic to help with issues which could ding the bottom of this vehicle. And yet again this is a good fit for this design. A bit higher you might be hard pressed to locate your rear door handle, as they have blended it into the surrounding plastic trim. Its good to blend, but not without an inset to prove where to put your hand.
We can say that the flat black accents are a nice touch to this model, where they seem to create the illusion that this product has not roofline. The rear C-D pillar has been left out on its own, standing tall without hitting anything. Good design feature and it even makes for an interesting design aspect.
Slipping off the top of the Avenger, you find yourself gazing at an improperly sized and placed, rear wing. This detail could have used a bit more attention as it really doesn’t blend will with the rest of the rear and overall design. A flowing spoiler with side accents could have done a better job here.
The Avenger does have enough room to see behind you, as the rear window is large enough to see most things. This is one feature which most of the competition does not have, as they usually blend the rear window in with the side ones. As the rear pillar created a vacant space, the rear window was free to be as large as it wanted to be. Kudos to Jeep on this.
Enough character features have been added to the rear, with the tail lights, being a decent size and nicely smoked. Lower you find out that the character line from the wheel wells has now become the rear bumper. This could have used a bit more attention, as this now has become a rear ledge which could have been so much more.
Residing below this you find yourself looking upon the rear bumper fascia, where again flat black plastic is king. But out back that is not the best choice, as it extends from the ledge bumper to create another ledge which will pick up all of the dirt you throw around. We like to be protected, but protection against water and dirt buildup is better, as we are not fans of rust.
Overall, the Avenger has been laid out in a well received way, which will entice buyers away from the competition due to its good looks. This is all true, except when it comes to those from the Volkswagen stable, as this little model does tend to borrow hard line aspects from their products. Key features like the defined box wheel wells, really bring out the VW aspect and could bring this model close to a CopyCat award. This would be so, if not for VW originally copying the proportions of the 3rd generation Grand Cherokee.
We are glad to see Jeep is interested in hitting every aspect of the CUV-SUV marketplace, but when will it become too much for its overall image. Are we close to the saturation point, or can Jeep handle a few more variations before we lose respect in the utility brand.
Volkswagen T-Cross - 45.67%
Toyota Yaris Cross - 47.68%
Hyundai Casper - 50.78%
Subaru Rex - 50.97%