Sub-Compact - CUV (A+ Award)
Well it only seemed like a matter of time before Toyota was going to enter the sub-compact CUV market. Sure last year Toyota had the perfect brand to start young adults out before moving them up to their own cars. But as we all know that test bed is now dead and now Toyota has to bring in the youth market themselves.
If you already don't know the CH-R was originally going to be a Scion model and from all of its design elements it sure did have the design language of a Scion. But now that Scion is dead, Toyota has had to make a few changes. Well major changes for one as their own product line was starting to fade as other brands have begun to put more emphasis on design. Sure a Camry is a great car, but not great to look at. With this attitude is was no wonder that the CH-R was destined to become a Scion. But with the plug pulled, Toyota has had to rethink their product lineup.
First cam the Corolla with its new edgy styling, then came the new GT-86 and its new look. Next came the closure of Scion and the move over of the iA and iM models. Now with a proper lower product line Toyota had what it needed to move the CH-R over and move into the Toyota garage. For this we would like to thank Toyota for realizing that their product line needs to grow up.
Now for the CH-R and all of its glory. Sure most of the sub-compact CUV's out there right now are pretty great looking, but when you add the flair of a lifted Dakar buggy to the mix, you really have what it takes. And for that the new CH-R is sure to be big hit within the CUV marketplace as it actually gives consumers want they want in an entry level CUV.
The CH-R will add that flair to the marketplace as Audi did in the 80's with the Quattro.
OVERALL SCORE: B+