AND THE 2018 RUSTY AWARD GOES TO........
For the 2018 model year it seems that Fiat has taken the cake for atrocious designs. We've seen Honda do this before when they showed up with a pair of bad designs, but Fiat has done it with a trio.
This year Fiat showed us that they don't really care about automotive design, they only care about their bottom line. Sure without your bottom line you have no company, but without customers you also don't have a company. Guess Fiat forgot that people won't keep buying the ugly ducking as long as it's competitors have better products.
So maybe Fiat should rethink their product strategy and stop hanging onto a fad from a decade ago. Sure the 500 sold like ice on a hot summer day, but people have changed and now this is a dying fad that no one likes. Add to that their poor quality track record and you have the makings of perfect "Rusty Award" winner.
Now one odd thing this year was the introduction of so many Mercedes-Benz models to the list. And not only this list, but the missed the list area is full of them as well. So what really is going wrong at Mercedes. Well for starters, their doing the same thing as Fiat. There using outdated design direction to fuel their impending world domination. Sure it's working on some levels, but on the design level it's not. Time for Mercedes to change from their bubble ways and acknowledge that the world is changing and evolving. This gravy train from the imbecilic luxury buyers in N.A. can only go so long before they wake up to see that their M.B. is just a lonely old 90's look and their neighbors BMW or Lincoln is look of now.
Now a few models on this list weren't really surprising. As some of them come from either companies who don't really care about design direction or they are mild changes to already poor designs.
This came as no surprise from the VW Up! GTI, Porsche 911 T, Peugeot Pickup, JMC Teshun and Suzuki Spacia / Dzire. Sure these companies do have some good models. We do tread lightly on the some there.
Yes we all get it that Porsche does make cars that are highly desirable, but really what can you expect when they try to sell the 911 to a mass market. You get the Cayenne effect as we call it. A need for more profit at the cost of your greatest asset. The Cayenne proved this true back in the early 00's, and now it seems that the 911 is on its way there as well.
We all know that Chinese firms are not the best at hitting the good points and this bodes well for JMC. And what can you really say about a Van that is good in anyway as well.
Now for Suzuki this may seem as regular news as most of their cars sit around the mid-range for product design. And well that is where the Spacia and Dzire are sitting below. It would have been better to leave the Indian design aspects out of the Dzire and surely the tall box design doesn't need floating glass at the rear. Maybe when this is recognized, then Suzuki will move further up our list.
And as for Peugeot and Volkswagen, well utilizing middle eastern know-how for a truck is not the best for your design. Good for build quality, but not design quality. And for the Up!, we all know it was a poor design, too bad the GTI couldn't save it.
So for now we will leave 2018 model year behind us and look forward to 2019. Because we all know that the sky is always ugly before it's beautiful. And full of rainbows.
2018 Rusty Award winner - 2018 Fiat 500LW
2018 Rusty Award Winners
2018 Rusty Awards: Seventy (70) rated vehicles with an average score of 39.96%
AutoLooks "RATED" is where we rate and review vehicles from around the world from every segment of the automotive industry. Our 1,215 point system is based on Four (4) key areas of automotive design.