Premiere - sedan (Copycat)
The new Aurus Senat is a true labour of love for his own country and a labour of love by the team at Aurus. But was it a true labour of love, or was it a need to showcase one countries automotive prowess. Well whatever it was we all love the product that was built from this labour of love. Together we can now gaze upon the newly formed Aurus Motor Company and truly see their expertise in the world of true luxury. And that expertise may not shine fully through their exterior design, as the Senat does get a CopyCat award for borrowing a few too many aspects from Rolls Royce. But really if you want to roll in the big leagues, you might as well look the part.  Up-front the new Senat does look the part of a full-scale luxury mark, with its clean lines, oversized grille and high use of chrome. But that oversized grille might be the downfall to this great model. Sure we all love the look the radiator grille gives the front of the Phantom, but that could be because Rolls Royce existed when radiators were the front grilles. As Aurus was not there, this grille style my not be the thing for it. In its place they could have shrunk the grille by a few inches from the bottom and brought the side gills in a bit. Adding in a chrome accent underneath the grille would have made it less of a Rolls rip off and more of a model of its own. Along with this they could have added a diamond theme grille insert in place of the slats, as this could have added to the luxury appeal. But next to all of that the rest of the front-end flows beautifully together.  Moving onto the rear of the vehicle we again see the workings of Rolls Royce. But in true fashion, the taillights have been toned down and now are more like that of the Lincoln continental. With smooth flowing lines and a few hard edges, the rear really yearns to be a lot more. I guess no one told Aurus that the Phantom is not the best model to use for your borrowed design elements. Maybe if they borrowed the rear from the Lincoln Continental it would have been a bit better. But at least they did listen to us and integrated the exhaust into the rear bumper. Add to that a well-crafted, but all too short chrome accent bar and you have the rear of a standard luxury mark. Too bad it wasn’t made to be more.  Rolling down the edge of this model you will find yourself gazing at nothing. Yes, just like the model it borrows elements from, the Senat doesn’t really have a lot to offer along the side. They did however add in just the right about of chrome accents to give that added touch of luxury to this model. And the fact that the lower doorsill accent extends from the front to the rear, makes it all worth it to gaze a bit lower. But while your down there don’t look over or you might see the overly cheap rims. Aurus could have taken a hint from the DUB scene and added some stellar chrome wire wheels. This would give this model more of an appeal to the street scene as the wheel wells are already begging for this ride to be dropped. But I guess we will have to wait until this model hits the used car market before, we get to see that happen. All around the new Aurus is magical piece of engineering given the time-frame they had to produce this product. But if your hoping to snap up one of the first to roll off the line, then think again as the first year’s production run has already been spoken for. So, like us you will just have to wait until next year when Aurus ramps up into full production of this R.R. knockoff. We look forward too many more products in the future and are already looking at their van model this year. And don’t worry we will be rating that model as well along with the all new SUV that is set to arrive later this year. Everett J. #AutoLooks, @AutoLooks, AutoLooks.net SCORE: 52.20% |
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