Ford's Raptor offerings have come a long way, but can they hold their ground when it comes to new competition.  With RAM getting into the game, could this mean the game is over for the Raptor's? Can they hold off the impeding doom of the T-Rex and competition from China?  AutoLooks takes a look at this and more.....

     Platform building has been around for a long time.  But why is it that during the 80's and 90's, it became more of a cloning  feature.  Follow AutoLooks as we take a look at some of the follies from the platform building marketplace, to see why it was done and why it eventually failed.

     We all know why the milk is always at the back of the store and why you have to travel through women's clothes to get to the men's section.  But what is the milk which brings customers into dealership rooms?  Either you were inspired by a Halo product or you can't get that one model out of your mind.  And that one model is what makes up the Bread and Butter.

     Every generation adds on to the previous and the automotive world isn't any different.  Each decade brings us an evolution on the previous.  But have we hit the end of the evolution or are there more segments to be added in?  AutoLooks is here to uncover how this world is evolving for the world today.