Podcast

Toyota Crown

1/20/2026

Episode: 0280
History of the Toyota Crown sub-Brand.

Toyota Crown - autolooks

Did you know that the Toyota Crown has been a staple of luxury since 1955? This iconic vehicle is not just a car; it's a symbol of status in Japan! From serving as police cars to government transport, it’s truly the crown jewel of the automotive world.

Imperial

12/23/2025

Episode: 0278
Life and times of the Chrsyler Imperial

0278 Imperial - autolooks

The Chrysler Imperial was not just a car; it was a statement! From 1926 to 1993, it redefined what a high-end car could be! But it's fascinating how its legacy didn’t last. So, why did this iconic car fade into history?

Toyota Century

9/15/2025

Podcast Episode: 0266
Can an Average company make a High enD Model?

Toyota-Century autolooks

Can a vehicle embody the pinnacle of understated luxury while remaining virtually unknown outside its home country? Discover the Toyota Century, a masterpiece of engineering and tradition, which has been the hidden gem in Toyota's crown since 1967. This episode unravels the rich history and cultural

significance of the Century, a vehicle that stands above even Lexus in Toyota's hierarchy and serves as the choice of Japan's elite. With its commitment to quality and craftsmanship, could the Century redefine what luxury means in different markets? Join us as we untangle the intricate threads of tradition, innovation, and cultural perception that make the Toyota Century a fascinating subject for any luxury vehicle enthusiast.

Market Consolidation

5/20/2025

Podcast Episode: 0251
Why do we need more consolidation?

Market Consolidation - autolooks

Is market consolidation the inevitable future of the automotive industry? Join us as we explore the fascinating parallels between the consolidation trends of the past and today's market dynamics. As markets reach saturation, we question whether the burgeoning electric vehicle sector will follow a similar path.

Filler Brands

12/16/2024

Podcast Episode: 0231
Exploring the Rise and Fall of Filler Brands

Filler Brands - AutoLook

Unlock the secrets of the automotive industry's hidden gems with us as we explore the world of filler brands. Discover the intriguing role these brands have played in bridging gaps that main companies overlooked, much like holiday snacks filling in the gaps between meals.

We'll journey through the history of brands like Plymouth, Viking, and Mercury, which were crafted to cater to niche markets and varying consumer needs. We'll also examine the current market, highlighting sub-brands like GMC's Denali and their continued significance, especially in expanding markets such as China.

Listen in below:

SRT Brand

10/24/2023

Podcast Episode: 0171
Where did sRT come from and where is it going?

SRT - autolooks

Performance is key and no one knows it better than SRT. But why does Chrysler have the SRT brand when they have R/T? AutoLooks is going to take a look back to see where SRT originally came from, where it has been and where it could be going in the future.

RT Brand

10/17/2023

Podcast Episode: 0170
What is the R/T brand all about?

R/T may be a lot more than just a sticker on a vehicle, but is that true? AutoLooks takes a look inside the inner workings of this sub-brand to find out why it is here and what it really stands for. So, follow us as we head back in time and take a look at the R/T sub-brand from Dodge.

Luxury Mazda

6/6/2023

Podcast Episode: 0152
What happened to Mazdas Luxury Division?

Luxury Mazda - AutoLooks

Luxury Mazda may seem odd, but it did happen for a short time and almost made its way to America. But why did it disappear before it almost was? AutoLooks takes a look at how Mazda almost had a luxury division and the premium products its home market had.

Get N or Get Out!

12/14/2021

Podcast Episode: 0075
Hyundai's Performance Brand

Hyundai i30 N

Hyundai's journey towards the N performance brand has been a long and unusual one. From its humble beginnings as a turbo on sports car, all the way to a dedicated performance brand, Hyundai has gone through it all. And now it is time to take a look at its journey and ask a few questions about its future. So, sit back and relax as AutoLooks takes you down memory lane.

Playing With Lightning

8/3/2021

Episode: 0064
Should Ford Really Be Playing with Ligthning?

Ford is betting big on a single source of electricity. But what about the good old times of yore, when this badge was attached to a performance truck. We look back as well as look forward to what Ford could do for this sub-brand. Will this new Lightning live up to its reputation and weather this new storm. Only time will tell......

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