The Chrysler Imperial was not just a car; it was a statement!  From 1926 to 1993, it redefined what a high-end car could be!  But it's fascinating how its legacy didn’t last. So, why did this iconic car fade into history?  

​Can a vehicle embody the pinnacle of understated luxury while remaining virtually unknown outside its home country? Discover the Toyota Century, a masterpiece of engineering and tradition, which has been the hidden gem in Toyota's crown since 1967. This episode ​unravels the rich history and ​cultural

​      Is market consolidation the inevitable future of the automotive industry? Join us as we explore the fascinating parallels between the consolidation trends of the past and today's market dynamics. As markets reach saturation, we question whether the burgeoning electric vehicle sector will follow a similar path.

     ​Unlock the secrets of the automotive industry's hidden gems with us as we explore the world of filler brands. Discover the intriguing role these brands have played in bridging gaps that main companies overlooked, much like holiday snacks filling in the gaps between meals. 

    Performance is key and no one knows it better than SRT.  But why does Chrysler have the SRT brand when they have R/T?  AutoLooks is going to take a look back to see where SRT originally came from, where it has been and where it could be going in the future.

    R/T may be a lot more than just a sticker on a vehicle, but is that true?  AutoLooks takes a look inside the inner workings of this sub-brand to find out why it is here and what it really stands for.  So, follow us as we head back in time and take a look at the R/T sub-brand from Dodge.

    Luxury Mazda may seem odd, but it did happen for a short time and almost made its way to America.  But why did it disappear before it almost was?  AutoLooks takes a look at how Mazda almost had a luxury division and the premium products its home market had.  

    Hyundai's journey towards the N performance brand has been a long and unusual one.  From its humble beginnings as a turbo on sports car, all the way to a dedicated performance brand, Hyundai has gone through it all.  And now it is time to take a look at its journey and ask a few questions about its future.  So, sit back and relax as AutoLooks takes you down memory lane.

     Ford is betting big on a single source of electricity.  But what about the good old times of yore, when this badge was attached to a performance truck.  We look back as well as look forward to what Ford could do for this sub-brand.  Will this new Lightning live up to its reputation and weather this new storm.  Only time will tell......