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       The untold stories for an automotive world.
Follow AutoLooks as they take you on a journey through the automotive industry and the untold stories about it.
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Lack of Image

10/27/2025

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Podcast Episode: 0271
What happens when you lose your image?

Lack of Image autolooks
​Can a heritage brand redefine itself without losing its soul?  Join us as we explore the complex world of automotive branding and identity in our latest episode.  Discover the historical pitfalls that led to the downfall of renowned brands like BMC, Triumph and American Motors, with their identity crises and 
​missed opportunities for consolidation and reinvention. Tune in for a comprehensive overview of automotive branding and the lessons learned from both successful and faltering companies.

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Saving Nissan

10/13/2025

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Podcast Episode: 0269
How can you save Nissan?

Saving Nissan - autolooks
​      Can Nissan recover from its fall from grace and quality left from its failed marriage to Renault?  Join us as we explore how Nissan wound up falling so far out of favour with consumers and the automotive world as a whole.  Follow us as we journey through Nissan’s failed alliance, to the mismanagement from its 
​previous CEO.  We take a look at how this company fell so far and how they can still turn it all around.  This change may require some drastic changes, but if Nissan is up to the task, they can carve out a new road for their future.

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Market Consolidation

5/20/2025

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Podcast Episode: 0251
Why do we need more consolidation?

Market Consolidation - autolooks
​      Is market consolidation the inevitable future of the automotive industry? Join us as we explore the fascinating parallels between the consolidation trends of the past and today's market dynamics. As markets reach saturation, we question whether the burgeoning electric vehicle sector will follow a similar path.

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Bugatti GT Cars

1/20/2025

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Podcast Episode: 0236
From Art Deco Luxury to Supercar Legend

Bugatti GT Cars - autolooks
       What if Bugatti could reclaim its throne as the king of luxury cars, blending opulent elegance with contemporary innovation? Join us for a riveting exploration of Bugatti's illustrious past and its dazzling future, as we revisit the days when the marque stood shoulder to shoulder with luxury titans like Rolls-Royce and Bentley.  Only from the AutoLooks Podcast. 

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Underrated Brands

10/28/2024

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Podcast Episode: 0224
Why do some companies fall through the Cracks?

Underrated Brands - autolooks
    Join us as we explore the fascinating world of underrated automotive brands, uncovering companies' rich histories and significant contributions that often fly under the radar. We kick off with a discussion about Acura, examining its roots as a luxury pioneer with models 

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Ferrari GT Evolution

3/4/2024

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Podcast Episode: 0190
How did Ferrari get to the Purosangue?

Ferrari GT Evolution - autolooks
    How did Ferrari get to the Purosangue?  AutoLooks takes a look at the history and evolution of the Ferrari GT product, to see how the Purosangue fits the Ferrari mold.  Can this actual four-door fit in with the rest of the Ferrari garage and how is similar to the rest of its GT past?  Find out here.

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The Rise and Fall of the Chrysler Corporation

12/5/2023

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Podcast Episode: 0177
Can Chrysler be saved from Extinction?

Picture
   2030 is its end date, but can Chrysler and its brands be saved once again?  Chrysler has fallen for many years and this time there is an end date in its future, but can it be saved from extinction once again? AutoLooks takes a look at Chrysler's rise and fall, to see if it has what it takes to be saved once again.

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Saturn Cars

10/2/2023

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Podcast Episode: 0168
What ever happened to Saturn Cars?

Saturn - AutoLooks
   Made to fight back against the Asian invasion of the 80's, Saturn is the story of the little company that could.  But in the end what really brought this little company who could to its knees?  AutoLooks takes a look at the life and death of Saturn Cars.  What really did kill this great idea off?

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American Motors

5/16/2023

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Podcast Episode: 0149
What ever happened to American Motors?

AMC Life and Times
    What ended the life of AMC as they had some great products near the end?  American Motors was built as a savior for the little guy, but in the end this little guy was gobbled up by one of the ones they were fighting.  Follow AutoLooks as we take a look at the life of the forth American automaker and how they fought against the big three.


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chryslers Luxury Revival

2/7/2023

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Podcast Episode: 0135
What happened to the Luxury side of Chrysler?

Chryslers Luxury Revival
      What ever happened to all the luxury which Chrysler use to have?  Can they ever get it back and if so, how can they do it?  AutoLooks takes a look at how Chrysler could get its luxury mojo back to help it save itself from the chopping block of 2030.  Can they do it and how can it happen, AutoLooks will answer that.

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