Discover the intriguing history behind Tim Hortons' Roll Up the Rim contest and its cultural significance in Canada. Learn about its origins, evolution, and the cars that became prizes.

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       Unlock the secrets of one of Canada's most influential automotive dynasties, where innovation and ambition intertwined to shape the industry as we know it. Tune in to hear the remarkable origins of McLaughlin Motors, beginning with Robert McLaughlin's groundbreaking work in 1867, the same 

​Can a heritage brand redefine itself without losing its soul?  Join us as we explore the complex world of automotive branding and identity in our latest episode.  Discover the historical pitfalls that led to the downfall of renowned brands like BMC, Triumph and American Motors, with their identity crises and 

​      Can Nissan recover from its fall from grace and quality left from its failed marriage to Renault?  Join us as we explore how Nissan wound up falling so far out of favour with consumers and the automotive world as a whole.  Follow us as we journey through Nissan’s failed alliance, to the mismanagement from its 

​      Is market consolidation the inevitable future of the automotive industry? Join us as we explore the fascinating parallels between the consolidation trends of the past and today's market dynamics. As markets reach saturation, we question whether the burgeoning electric vehicle sector will follow a similar path.

       What if Bugatti could reclaim its throne as the king of luxury cars, blending opulent elegance with contemporary innovation? Join us for a riveting exploration of Bugatti's illustrious past and its dazzling future, as we revisit the days when the marque stood shoulder to shoulder with luxury titans like Rolls-Royce and Bentley.  Only from the AutoLooks Podcast. 

    Join us as we explore the fascinating world of underrated automotive brands, uncovering companies' rich histories and significant contributions that often fly under the radar. We kick off with a discussion about Acura, examining its roots as a luxury pioneer with models 

    How did Ferrari get to the Purosangue?  AutoLooks takes a look at the history and evolution of the Ferrari GT product, to see how the Purosangue fits the Ferrari mold.  Can this actual four-door fit in with the rest of the Ferrari garage and how is similar to the rest of its GT past?  Find out here.

   Made to fight back against the Asian invasion of the 80's, Saturn is the story of the little company that could.  But in the end what really brought this little company who could to its knees?  AutoLooks takes a look at the life and death of Saturn Cars.  What really did kill this great idea off?