AND THE 2014 RUSTY AWARD GOES TO........
Well lets make sure that those companies are aware of their dumb ideas and hopefully they will learn from their mistakes.
For 2014 our choice was not the oddest looking or the vehicle with littlest amount of features. No our award went to a vehicle that had the smallest amount of attitude and had barely any attention to detail. It was one of those models which was made to fit a slot in the marketplace and we wish they would have filled it better. Yes, the AutoLooks 2014 worst design would have to go to the 2014 RAM ProMaster.
A van that shows no sign of life at all. Even adding on some custom parts would still make this van look as dull as it is. Now add in the fact that the ProMaster is at home in 1980's, 1990's and 2000's. Sure it could be cool to stretch your design across three decades, like the beetle, but at least make it something known to be cool across three decades.
Our worst design is based off of a design which shows a lack of actual input being put into the design. Sure some of the models on the worst list are ugly, but they still serve their purpose. The only purpose of the ProMaster, is to move your companies goods from point A to point B, and that is it. It is not made to be an aftermarket workshop or even a racers drear. Just made to move people around. That may have been the idea of cars 100 years ago, but today, you have to make a model appeal to at least two markets.
For 2014 we hope that RAM will realize that your car needs to have a soul, and not just be a hunk of metal with an engine.
2014 Rusty Award Winner - 2014 RAM ProMaster
2014 Rusty Award Winners
Rusty Awards: seventy-eight (78) Models in total at an average of 39.11%
AutoLooks "RATED" is where we rate and review vehicles from around the world from every segment of the automotive industry. Our 1,215 point system is based on Four (4) key areas of automotive design.