AND THE 2015 RUSTY AWARD GOES TO........
few changes made to top models. For Toyota an all new Camry will have to wait, as the release of the Passo was a higher priority. No it really wasn't and if it it was, the person in charge should be put down "old yeller" style.
Seems that Toyota forgot for a moment that they are trying to bring more consumers to their cars. But when your the biggest company in the world I guess you can make some cute mistakes (unlike GM and the Aztek).
The 2015 Passo is one of the few kei cars that is going after the younger female market. It is always good to carve out a niche and hold it, but with the influx in cute kei cars from the competition, the new Passo may have some trouble ahead.
Up front the you tend to be drawn to the frog eyes and skinny smiling smirk of a lower grille. This creates a warm and open feeling, but it tends to say, "I'm cute for a moment". The best option for this car would have been to go with a more standard hard edge light design which follows a V-pattern front grille. This may seem like everyone else, but at least the Passo wouldn't be at the bottom of the barrel.
With the shift from cars to transit in Japan, it seems that all of the Japanese auto makers are rushing to enter the vital kei-car market to attract more buyers. Too bad this has led to worst design segment in history.
It is time for a major change in the way we see small cars and I for one have had enough the cute look. If Smart can find a more masculine design, then maybe the rest of the automotive market can too. Lets hope next year has some better looking kei-cars.
2015 Rusty Award Winner - 2015 Toyota Passo
Rusty Award Winners
Rusty Awards: One-hundred (100) vehicles rated at an average score of 40.40%
AutoLooks "RATED" is where we rate and review vehicles from around the world from every segment of the automotive industry. Our 1,215 point system is based on Four (4) key areas of automotive design.