2022 GMC Hummer EV

6/15/2021

Full Size - EV-Hybrid - CUT

Hummer is back and this time they are after the green market. Can the new Hummer EV beat out the competition when it comes to style?

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Being known as one of the worst gas guzzling products of all time, GMC has still decided to utilize the Hummer nameplate for their new EV truck. Tesla may have super strong steel and years of technology behind them, but the Hummer name is known for being big and going anywhere. This could be something that Tesla may have to work on if they want to compete with GM's new product line.

Podcast: GM's EV Future

Bred for a need to improve their image GM, is looking to go after the new EV truck market with a new green truck. GMC is bringing back a product that was known for being a gas pig and with a change to Hummer's image, GM may be on track to clean up their own image in the process.

GMC's new Hummer is a step in the right direction as this all new model is building on what GMC does best. They are utilizing new technology to help build the future of trucks for GMC. And since they are utilizing a pre-existing brand name, there will be little impact to GMC if this project fails. But with a look like this, we don't think this big truck is going to fail, well at least on the looks side.

Rated: 2015 GMC Canyon

Up front the all new Hummer utilizes its original grille and partial bumper to help consumers know what it is. The integration of the headlights into the grille makes the front end sing, as a new day has dawned on the Hummer brand. Their previous bumper use is a bit questionable, as it does have an updated 90's feel to it. This along with a lack of hood hooks, leaves some room for improvement during the mid-cycle refresh.

Out back is where you start to see the new Hummer look, as here you will find the new dual action tailgate and a pair of amazing looking tail lights. GMC did make great use of the back wall to give their drivers a better view of what's behind them. But they could have integrated the rear camera a bit better, as anyone can see it. A bit better integration could be completed during a refresh.

Rated: 2020 GMC Sierra HD

Running along the side you find that GM really didn't give any thought to any character lines. A lack of any character along with last minute side steps, makes the side of this product the only major issue which requires a bit more attention. Hopefully Hummer will pull up their socks next time around, since a lesson in brute appeal from Rezvani could have been attended here.

In the end this model could have been a lot more than just some fine tuning of the previous product. Sure, it has convertible top similar to the one from the Jeep Renegade, but all around this isn't much different than a combination of the H3T and H2. Let's just hope that GMC pulls out all the stops when they update this model in three (3) years. If not, they may just get lost in the crowd.

Everett J.
#autolooks

Front End: B
    Good: Integration of the grille and headlights
    Bad: Out-dated bumper profile
Rear End: C
    Good: Tail lights are well done
    Bad: Camera catches the eye when it should not
Side: C
    Good: Full time off road tire package makes a great fit
    Bad: Simple lines with no character
Overall Appeal: B-
    Good: Big bold off road statement
    Bad: Uses too many aspects from the 90's