Full Size - EV-Hybrid - CUT
Being known as one of the worst gas guzzling products of all time, GMC has still decided to utilize the Hummer nameplate for their new EV truck. Tesla may have super strong steel and years of technology behind them, but the Hummer name is known for being big and going anywhere. This could be something that Tesla may have to work on if they want to compete with GM's new product line.
GMC's new Hummer is a step in the right direction as this all new model is building on what GMC does best. They are utilizing new technology to help build the future of trucks for GMC. And since they are utilizing a pre-existing brand name, there will be little impact to GMC if this project fails. But with a look like this, we don't think this big truck is going to fail, well at least on the looks side.
Out back is where you start to see the new Hummer look, as here you will find the new dual action tailgate and a pair of amazing looking tail lights. GMC did make great use of the back wall to give their drivers a better view of what's behind them. But they could have integrated the rear camera a bit better, as anyone can see it. A bit better integration could be completed during a refresh.
In the end this model could have been a lot more than just some fine tuning of the previous product. Sure, it has convertible top similar to the one from the Jeep Renegade, but all around this isn't much different than a combination of the H3T and H2. Let's just hope that GMC pulls out all the stops when they update this model in three (3) years. If not, they may just get lost in the crowd.
Front End: B
Good: Integration of the grille and headlights
Bad: Out-dated bumper profile
Rear End: C
Good: Tail lights are well done
Bad: Camera catches the eye when it should not
Good: Full time off road tire package makes a great fit
Bad: Simple lines with no character
Overall Appeal: B-
Good: Big bold off road statement
Bad: Uses too many aspects from the 90's