network, import licenses and a brand new line-up with no-where to go in Europe. So what would any smart auto executive do? They would expand a brand which is already well known and fill holes in another brands line-up. It just makes sense to utilize the best of both brands, to maximize the profit of the whole. The only problem with this plan is the fact that as of now the Lancia-Chrysler relationship includes the full utilization of both brands model lines. This means that a Chrysler 300 will look the exact same as its Italian counterpart the Lancia Thema.
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comes from the Fiat group. Yes in North America we still remember the days of Fix It Again Tony, Fiat and may have a hard time swallowing the fact that they can build quality cars. But if we can get over the fact that Hyundai got its start with the Pony, then maybe we will be able to get over the whole Fiat piece of the Chrysler puzzle.
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