Smart's Rise to Fame
Maybe it was the marketing of the car, or maybe it could have been its price tag. Whatever it was, something just didn’t seem to click with consumers about this small car. Some people loved it, and others couldn’t be bothered by it. Yes there are lots of cars like this, but know as important as the Smart is to Daimler. Why would you ask that we say it is important. Well, if Daimler wants to reap the rewards of the small car industry, without damaging its Mercedes brand, then it would be best to start a new division. It work in the early 20th century with Ford’s, Mercury brand and Chrysler’s, Plymouth brand. But we all know how those stories wound up.
the name as a new small car division. And why could they had done this, well it's simple, Plymouth never really had a specific place at Chrysler. It was always the other car division. Sure it had some great cars in its history, but it never really had its own image. Of course this could also be said about the Mercury and Saturn brands as well.
In creating a new image for Plymouth, you could have saved millions. There was already a dealer network, well known name and strong following within the U.S. And considering you would be saving an American icon, they would have a great marketing ploy on their hands.
It seems hard to believe that in a car crazed nation, a small efficient auto company cannot keep their head above water, when the price of gas is on the rise. Other companies are seeing the rewards of small efficient cars, but still Smart cannot make enough to warrant staying in this marketplace. Maybe if they take a strong look at how American perceive the Daimler-Benz brand, then maybe they will see the error of their ways. Or maybe they will reconsider they’re way of advertising the brand.
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