The Toyota-Subaru Sports Car
Since the departure of the Celica and Camry Solara, Toyota has made no progress into improving its image within the aftermarket and sport compact world. With its competitors ramping up production of more and more coupes and sports models, it seems that Toyota is being left further and further behind. Of course all of this would be true, if not be for a limited supercar offering and a brand new coupe model from its Scion division. But since Toyota still does not have its own fun car, it seems that it's time to get to work on something new.
reincarnation. Yes Toyota has stated that their version of the new collaboration sports coupe will be a new version of the original FT-86 (Corolla GTS). It will not take on the same look as the previous car, but it will bring back the rear drive, small car fun to Toyota.
If you’re wondering why collaborate to build a sports coupe model. You would have to look at the cost of development, production and marketing. If you do it together it brings the cost down for both the company and the consumer. This is good in one way, but bad in another. Why is it good, well you save time and money. And why is it bad, well you have another Matrix/Vibe model fighting for the same market share and consumers. Then you have the fact that car will possibly look very similar to one
another. This is bad because you need difference within the market. The only way this could ever be a great thing, would be if the Toyota model was a dedicated rear drive model with a track mindset. And the Subaru model be set as an all wheel drive rally mindset car. If this is not achieved then all these two companies will get from the marketplace, will be another Sky/Solstice model trying to differentiate itself from one another with no clear mindset on what it really wants.
January 25, 2011.
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