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American Divisions of the Big 3

11/2/2021

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Episode: 0070
How America Grew through its Divisions and why most are gone

Picture
    The American Auto Industry has gone through a lot of changes over the years.  With new divisions to fill in gaps in their lineup, to shuttering complete divisions who have lost their way.  They made it through both the British and Asian invasions.  For now it looks to be on good times, but changes are on the way for some of our beloved divisions, as we transition to an alternative fuel future.
     Who will survive and who will perish?

​    Back in the early days of the American automotive industry, there were many different companies vying for a piece of the market.  Soon enough people like William C. Durant started to see that a unified company with many divisions separate from each other, could be used to hit every pay scale of the industry.

    By the end of World War II and the dirty thirties, the industry was slowly changing into a new market.  During the war some companies fell, as there was not a big market anymore and others were too expensive during the 30's to last.  But during the 50's the market hit a boom and everyone wanted a new vehicle.  This lasted until the 60's, when the first slow down in the market started.  Some companies began to merge together or consolidate their divisions.

    Now into the 70's and 80's, the market began to drastically change and so did the companies.  Company image began to disappear as the market became a roller coaster.  By the 90's the market began to stabilized and with it an outreach for help for world technology came in.  A few new companies joined each of the three (3), but this would not last forever.

    Today each company has trimmed their divisional fat, but the market is yet again changing.  What does the world have in store for the current divisions of the three (3)?  We know, but you will have to listen to the podcast to find out!

Everett J.
​#autolooks
1929 Oakland Six
1929 Viking
1930 Marquette Phaeton
1940 LaSalle Series 52 convertible
1949 Fargo
1956 DeSoto Firedome
1956 Continental Mark II
1957 Meteor Rideau 500 Convertible
1957 Nash Metropolitan
1958 Edsel Citation
1960 Imperial Crown Convertible
1960 Valiant V200
1963 Studebaker Avanti
1970 AMC AMX
1976 Pontiac Trans Am Firebird
1985 Merkur XR4TI
1993 Geo Metro
1997 Eagle Talon TSI Turbo
1998 Plymouth Prowler
1999 Oldsmobile Alero
2001 Hummer H2 SUT
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2016 Dodge Hellcats
2018 Ford Mustang
2018 Jeep Wrangler
2019 Lincoln Continental 80th anniversary coach door edition
2019 RAM 2500HD
2020 Chevrolet Corvette
2020 GMC Sierra 2500 HD
2021 Buick Envision
2021 Cadillac Escalade
2021 Chrysler Pacifica
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