Animal Cars

Podcast Episode: 0130
Why do we name vehicles after animals?

      A name is given to anything you want to make an impact in the world.  And if you want to make a major impact, you will give that product a powerful name.  Animal names are one of the ways you can do this and the automotive world knows this.  So, why don't we have more of them then?  AutoLooks answers that.

       When the final curtain is raised on a new model, the last thing people are waiting to know, is what do we call this monstrosity?  If you have chosen right, the name will flow with the product.  If not, you could have already killed your product off.
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        A vehicles name can really change its image in the end and when we utilize names from the animal kingdom, we can paint a specific picture of that product.  Power, agility, speed, these are things which can follow an animal name, and this could be a win-win for your product.
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        But, why doesn't every auto maker out there utilize animal kingdom names for their products?  AutoLooks takes a look at this and why we use these names, as we uncover the background behind the use of names from the animal kingdom.

Everett J.
​#autolooks