We all know that product placement is a big thing when companies want to get noticed. But did you know that auto companies go one step further than most others. Not only do they use product placement to gain your attention, but they also utilize a few other ingenious was to ensure you think about their products over the compeition.
If you see a close up on can of Coca-Cola, then you have just seen product placement. But when you child is playing with their diecast cars or a racing game, did you know their are subjected to advertising as well. Not only do auto companies ensure their products are seen in movies, television shows, billboards and in print magazines, but they also utilize most other mediums as well.
That Lego Technic Bugatti Chiron may have been a cool product, but it did bring more awareness to both Lego and Bugatti. Hot Wheels Legends Tour is not only an advertising medium for their brand, but it helps promote auto makers as well.
Every avenue of product awareness has been covered by auto makers alike. If you want to know about the industries and markets they utilize to do this, then take a listen to the attached podcast.
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