chryslers Luxury Revival

Podcast Episode: 0135
What happened to the Luxury side of Chrysler?

      What ever happened to all the luxury which Chrysler use to have?  Can they ever get it back and if so, how can they do it?  AutoLooks takes a look at how Chrysler could get its luxury mojo back to help it save itself from the chopping block of 2030.  Can they do it and how can it happen, AutoLooks will answer that.

      Back in the early days of Chrysler, Walter P. had a vision to be a top tier luxury brand in the burgeoning automotive marketplace.  Years late this would come true as the Imperial nameplate would go on to become a top tier luxury make for the American auto industry.  But then just as fast as it came, it went away, as the 70's gave rise to a new vision for luxury, and Chrysler.

     A fallout in the 80's had left a stain on this once great companies image, one which would take until the late 90's before it could come back.  But by this time, their board had decided to jump into bed with an existing luxury make.  And with that came an end to the growth of this once again growing luxury brand.

      Like most of the competition, the late 2000's were not kind to Chrysler and with a change of ownership not once, but twice, this once great company was on the fast track to the automotive graveyard.   

      Now thanks to a lifeline from the newly formed Stellantis group, Chrysler once again can breath a sigh of relief.  But can this relief last long enough for this company to get its mojo back.  Follow AutoLooks, as we take a look at how this company could return to its top tier luxury form with a little help from its past.

Everett J.
#autolooks