Chrysler's New cousins

Episode: 0059

     Chrysler has fallen a long way in the past 20 years, but can the newly formed Stellantis save them.  AutoLooks sees a way for them to save this once great brand and its similar to what FCA should have done.  Let's just hope that Stellantis can follow through with this idea, as the fate of this brand, now rest in their hands. 

      Chrysler was once a great corporation, with many divisions and a global reach.  These days they seem to be a North American affair, with a very limited reach into the automotive world.   But what went wrong for this once great company and how did it come to this?

Blog: Has Chrylser Fallen Too Far?

       As we all know Chrysler is no stranger to bankruptcy, as the 80's nearly put out the lights at this once great company.  But with a great CEO and some innovative products, they managed to pull through.  But this wouldn't last forever as they soon partnered up with Daimler-Benz, a move that was deemed odd for the time.  This move was intended to strengthen both companies and help both gain a larger footprint in the global economy.

Blog: Chrysler - LanciA Brand

     Soon enough this merger was seen as more of a clash of the titans, as Chrysler wanted to move up the luxury chain, but Mercedes wanted nothing to do with that.  Within time the two parted ways and soon enough Chrysler was swallowed up Fiat.  This marriage seemed to be a match made in heaven, as both companies had products the other one required.  But with limited product releases and a lack of product sharing, this marriage would soon fall apart as well.

Blog: Revival of Chrysler

​      Today Chrysler has become part of the PSA family as the newly formed Stellantis Corporation takes control.  With some help from this now larger family Chrysler may just have a chance.  But with only a decade to prove their worth, can Chrysler keep it together.  AutoLooks thinks so, as we believe a marriage between Chrysler, Lancia and DS could prove to be a net benefit to the Stellantis stable.
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Podcast: Stellantis Merger

     For now we can only hope that Stellantis will follow through with our idea of this marriage, as FCA never did listen to us.  If no one listens to the dozens of fans out there, we could be saying goodbye to Chrysler by the end of the decade.

Everett J.
​#autolooks