Unscripted, unrehearsed and all top of mind. The AutoLooks.net Podcast carries the knowledge and information from it's host Everett J., onto the world stage. So, come with us as we take you on journey through the automotive industry.
podcast Episode: 0080
Hyundai got its start with some help from Ford. Utilizing the Cortina as their own they paved the way for the Korean auto industry. Now they are one of the top five biggest automakers out there, so why are they still copying other companies designs. This is a question we have for the Hyundai Motor Group, as AutoLooks dives deep into their past to bring to light the copying background of the Hyundai Motor Groups divisions.
The Hyundai Motor Group has come a long way from being a partner of the Ford Motor Company. Today they rank as one of the largest automakers in the world and yet they still get caught every year, producing copycat products. They have their own design houses and the money to do it on their own now, so why are they still doing it.
Hyundai has always been a run up company, as it has been trying to keep up to the competition every year. Their divisional lineups usually consist of market demand products, which is good for anyone's bottom line. But they never seem to have any breakthrough products. Unlike competitors from North America or Europe, they always seem to be just playing the perfect game. A perfect game may be good for the bottom line, but if Hyundai disappeared tomorrow, would anyone remember any of their products.
The Mustang, Viper, Corvette, Miata and Beetle, just to name a few, are vehicles which you think of when you hear specific company names. But what do you hear when you hear Hyundai, Kia or Genesis. Not much. Being a copy of everyone else has put the H.M.G. out of touch and out of class when it comes to future generations. This lack of profile vehicles, takes away from their image and makes them look like a has been in a market of greats.
Even with products like the Ioniq lineup, Hyundai is still playing the copy game. When this company finally creates a game changer and changes their product lineup enough into their own image, then they might be remembered. But until then, Hyundai and all of this divisions, will only be the copies of better companies.
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