Get N or Get Out!

Podcast Episode: 0075
Hyundai's Performance Brand

    Hyundai's journey towards the N performance brand has been a long and unusual one.  From its humble beginnings as a turbo on sports car, all the way to a dedicated performance brand, Hyundai has gone through it all.  And now it is time to take a look at its journey and ask a few questions about its future.  So, sit back and relax as AutoLooks takes you down memory lane.

    Back in 2006, AutoLooks released an article about how Kia was working on their own aftermarket brand.  This would be made to help fight the new aftermarket war which had started shortly after the original Fast and Furious movie.  Fast forward a few years and nothing has happened, but now there are rumors that their parent company is working on new performance brand.

    Hyundai as a company has steadily been improving themselves over the past three decades.  From their rise in quality to their own luxury arm, Hyundai has proved again and again that they moving up the automotive food chain.  But with a lack of a true sports car and no true performance brand, Hyundai was losing ​ground.  Again the rumors started that they would finally move into the performance world and this time those rumors would be true.

    After fifteen (15) years of rumors Hyundai finally unleashed their "N" performance brand onto the market and this time they would go all in.  The N badge is now a sought after performance brand, adding to the likes of TRD, Type-R, SRT, M and ST.  Gone are the days of the sport model, as the N badge is here to make a valid point on Hyundai's behalf

  So, come with us as we follow this story through time and tell you the reason why Hyundai required the N badge.

Everett J.
#autolooks