Luxury has always been associated with success. But what happens when the form of luxury is changed to give you the illusion of success. The form of luxury begins to get watered down and its true form is forever altered. Does this sound familiar to you, as social media has done this to our everyday lives. Perpetuating success for people who are no different than you and in some cases are worse off than you are.
Our perception of success and ultimate luxury has been skewed by the world of today and its no different within the automotive world. Today companies are playing with this perception of luxury to inevitably prop up their bottom end. This may seem like a great idea and in most cases it is, but at the other end of the spectrum it can lead to misleading results. These results could harm the industry as a whole, if they are not rectified.
AutoLooks prides itself on our design awards and especially out CopyCat awards. These awards help to point out not only direct copies, but also perceived image copies. This is what is now affecting the automotive world and bringing about a change to our perception of true luxury. If you cannot truly define luxury in the automotive world, then what is the end point of purebred luxury brands.
This could be the end game for luxury brands or a new beginning for non luxury brands. Whatever the outcome, AutoLooks will be there to bring awareness to the issue at hand.
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