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Illusion of Luxury

4/5/2022

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Episode: 0091

AutoLooks Illusion of Luxury
    Luxury can be an illusion if you look at it the right way.  Auto companies know this and have been exploiting this illusion for years.  But why fool us into believing something is luxurious when it in fact is not.  This is what AutoLooks takes a look at on this podcast.

    Luxury has always been associated with success.  But what happens when the form of luxury is changed to give you the illusion of success.  The form of luxury begins to get watered down and its true form is forever altered.  Does this sound familiar to you, as social media has done this to our everyday lives.  Perpetuating success for people who are no different than you and in some cases are worse off than you are.  

Podcast: American DivisionS of the big 3


    Our perception of success and ultimate luxury has been skewed by the world of today and its no different within the automotive world.  Today companies are playing with this perception of luxury to inevitably prop up their bottom end.  This may seem like a great idea and in most cases it is, but at the other end of the spectrum it can lead to misleading results.  These results could harm the industry as a whole, if they are not rectified.

Podcast: Copycat Hyundai Motor Group


    AutoLooks prides itself on our design awards and especially out CopyCat awards.  These awards help to point out not only direct copies, but also perceived image copies.  This is what is now affecting the automotive world and bringing about a change to our perception of true luxury.  If you cannot truly define luxury in the automotive world, then what is the end point of purebred luxury brands.

Podcast: hyundai's Luxury Rise


      This could be the end game for luxury brands or a new beginning for non luxury brands.  Whatever the outcome, AutoLooks will be there to bring awareness to the issue at hand.

Everett J.
​#autolooks
​
1996 Hyundai Dynasty
1999 Hyundai XG350
1999 Toyota Crown Majesta
2006 Kia Amanti
2010 Geely GE
2011 Toyota Avalon
2014 Chevrolet Impala
2014 Hyundai Equus
2015 Chrysler 300
2015 Hyundai Grandeur
2015 Landwind X7
2015 Volkswagen Phaeton
2016 Ford Explorer Platinum
2017 Ford Edge Vignale
2017 Volkswagen Phideon
2019 Enovate ME7
2019 Kia K900
2020 BAIC BJ90
2020 Chevrolet Silverado HD High Country
2020 Kia Telluride
2020 Li-Xiang One
2021 Genesis G80
2021 Hunkt Canticie
2021 Cadillac Escalade Calligraphy
2021 Kia Stinger
2021 Leopaard Mattu
2021 Toyota Harrier
2021 BAIC BJ80
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