Polestar! the Volvo Way

Podcast Episode: 0029
Why did Volvo turn their performance brand into an EV Brand?

Polestar started life out as a racing team and now they are becoming a green automotive company.  AutoLooks takes a look at why Volvo is doing this and where Polestar is headed.

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​   Originally starting out work with Volvo cars as far back as 1996, Polestar Performance was once the team behind Volvos racing cars.  Today they are becoming the in house luxury brand for both Geely and Volvos take on the EV market.
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    With the shift from I.C.E. to alternative fuel vehicles quickly coming, Geely has to keep ahead of their competition when it comes to their in house brands.  Volvo is one of their only brands which still has not made the shift from a predominantly I.C.E. power source to an alternative.  And now with countries looking to quickly move away from the sales of I.C.E. engines, Volvo has long way to go, in a short amount of time.
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      Now with a need to move quickly, Volvo must act properly.  But unlike the competition who can risk it all with in house sub-brands and dedicated products, Volvo has to think more about how they want to tackle the world of green fuel products.
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     With backing from Geely and help from their in house performance brand and engineering firm Polestar, Volvo is looking at making a fresh start when it comes to the world of green technology.  But, is this a step in the right direction or will Volvo need to evolve themselves.  AutoLooks has the answers to this question and more on this podcast.

     So sit back and strap yourself in for this one fun wild ride from  the AutoLooks Podcast.

Everett J.
#AutoLooks