Podcast Episode: 0107 |
Minivans have been around a lot longer than most of us know of. But how did this market come to be so big during the 90's and early 2000's and yet disappear so quickly after the 2008 recession? This is one of those questions which AutoLooks knows the answer too. So, come with us, as we take a look at the rise and fall of the minivan marketplace. |
From their humble beginnings back in 1949, the Minivan has come a long way from its start. Being known as a minibus until the 80's, meant this market was never really taken seriously. But when one company decided to change the perception of the market, the end result was explosive.
Back in 1983 an ailing Chrysler Corporation was in need of a new bread and butter vehicle. But with limited funds available, they would have to utilize one of their current platforms. The K-Car platform was their newest platform and one of the only riding on a front wheel drive layout. This was a perfect start for their new product.
With the introduction of the front wheel drive, unibody Caravan and Town & Country, Chrysler was taking a chance on this market. We all know what happened to that chance, as it became one of the biggest money makers for Chrysler during the 80's. This of course set the stage for an influx of competition into this market and by the 90's, there were minivans everywhere.
In the end could the minivan market really leave our world, or is destined to have a place in our automotive future. For that answer, you will have to listen to this podcast from AutoLooks.net.
Everett J.
#autolooks, @Autolooks.net
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Looking to see where Everett J. came from or how he knows so much about the industry he loves. Then check out his page:
https://everettj-autolooks.weebly.com/