RT Brand

Podcast Episode: 0170
​What is the R/T brand all about?

    R/T may be a lot more than just a sticker on a vehicle, but is that true?  AutoLooks takes a look inside the inner workings of this sub-brand to find out why it is here and what it really stands for.  So, follow us as we head back in time and take a look at the R/T sub-brand from Dodge.

    The R/T sub-brand from Dodge may seem like a sport model today, but that wasn't always the case.  R/T was born for a different purpose back in the 60's, but has morphed into something a bit different than what it was initially intended for.  

    Today R/T doesn't really stand for much, other than a sport infused product from the Dodge brand.  But could it return to what it was intended for, or is it doomed to its sport image?  Follow AutoLooks as we take a look at this brand to see where it came from and where it could go.

Everett J.
​#autolooks