Special Editions

podcast Episode: 0083
special editions and their importance

    Special editions are everywhere, but what purpose do they really have in the automotive world.  The reasoning might be deeper than you think.  Follow AutoLooks on a journey to take a look at why companies produce special editions and money is not always the reason.

     Special Editions are not something new to the world of automobiles.  They have been around for a long time, but it really wasn't until 2000's when they really started to blow up.  Before then, most companies only produced a few special editions here and there as a way to boost interest or bring awareness to a sporting event.  Today they use special editions to promote everything.  But Why?

      To answer that question you would have to take a look at the complete automotive world.  And to do that would take a lot of time.  Fortunately for you AutoLooks is here to help and on this episode we uncover the truth behind why companies are producing so many special editions today.

       From Indy 500 pace cars, to commemorating milestones, special editions seem to cover it all.  So, why has this part of the automotive market become so valuable.  Take a listen above and find out for yourself.

​Everett J.