STellantis Performance

Episode: 0065
​Which Division will win the Performance Role

    Performance may not be high on everyone's priority list these days, but there is still a need and a market for it.  AutoLooks takes a look at what Stellantis now has to work with, to help keep the performance train moving into the future.  With two (2) dedicated brands and many performance sub-brands, there is a world of possibilities for this new corporation.  Let's take a look at what they have.

​     Stellantis has a rather large performance offering now.  Not only do they have sub-brands from their own product ranges, but now they have two (2) dedicated performance brands and two (2) dedicated performance companies.  But what will they do with all this power now?
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    As we move into an alternative fuel world, some brands may have trouble adapting to this change.  So, with some smart marketing and a few limited edition models, Stellantis may be able to keep them all going strong.

   A switch to both EV and Hydrogen may be required to help out a few of their performance brands.  But why should they keep them alive, if the world is turning their back on performance.

   Changes to the market place may push some of these companies out, or at least to the brink, but with some smart planning all of these brands can be saved for the fun future.

Everett J.
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