ALV (active lifestyle vehicle) - EV / Hybrid
For 2021 Ford wants to introduce us all to the world of Active Lifestyle Vehicles (ALV) and with it the Mustang Mach E. This may not seem like the right way to go about it, but Ford does have good intentions with this new product.
Most might say that this is a misuse of the Mustang nameplace, but we all need to remember that the Mustang itself was build off of the Falcon platform. A lot of people may forget where this model came from, but we all must realize that like everything, the Mustang needs to evolve.
The Mach E may not seem like the right way for this product to evolve, but remember the nameplate is only being used as just that. A nameplace. And like the i, EQ and ID sub-brands from other manufactures, the Mustang nameplace is being used as an inner sub-brand for alternative fuel products.
This could have been better handled if Ford had just used the Mach name as its sub-brand, but with a need to evolve the Mustang nameplate, this could be where they wanted it. Just remember that just like the mid-70's pinto Mustangs, the new products need to evolve as well. Lets just hope that the Mach-E doesn't kill the overall image of this great nameplate.
All around the Mustang Mach E is a meaningful entry into the world of alternative fuel ALV products, but that's not to say its without any faults. Ford could have added a few more hard edges to this product to make it a bit more like an actual Mustang. This could have increased its overall image and made it seem more like a brother to the Mustang and not a product whose borrowing its name.
Add to that a need for something to fill all that blank space and you have the makings of product which is in need of a quick mild refresh. Seems maybe Ford was thinking on this as this gives it a chance to enter the market and then flip this product on its edge in short amount of time. This could help it boost sales in the long run, but in the end, it could still cost the Mustang name a few fans.
In the end Ford may have made a good choice on name, but a poor choice of follow through. Let's just hope the mid-cycle refresh comes a bit quicker than most models.