Active Lifestyle Vehicles

Episode 0012:

   Is the new Ferrari SUV a true SUV and is the Urus really one as well.  We answer this question with the arrival of a new segment to the CUV / SUV marketplace.  Active Lifestyle Vehicles or ALV's are slowly taking over the market, as companies try to find more ways to solve the inevitable question of a true package deal.

    Out active lifestyle has changed many things and it seems the automobile industry isn't being left out.  With a need for a more all in one package, the automobile industry has been trying to figure out the perfect way to bring specific segments together.
   First they tried to CUT, bringing the comfort of a car to the world of commercial delivery.  Then they tried to take out wagons off road, with the cross-trek market place.  Sure it's not dead yet, but how far can plastic cladding really go.
    From there we have moved into the coupe profile layout, which has helped save the sedan marketplace and breath new life into the CUV segment.  But now it seems that automakers are still looking for more.

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    Tesla first gave life to the active lifestyle segment with the release of the Model X.  You couldn't really call it a crossover and it didn't have the off road capability of a CUV.  So what is it really.  That answer came when the Lamborghini Urus arrived.
   Sure, we already had sport CUV's from Porsche, but the Urus wasn't your run of the mill CUV / SUV.  No, it had an image all to its own.  The Urus esques sports car from all of its corners, which makes it something else altogether.
    That is where the Active Lifestyle Vehicle comes into play, as the Urus, Model X and Mach E are not your run of the mill grocery getters.  These products are a new breed of crossover, CUV and sports car, all rolled into one.  This is the automotive world's answer to the one car driveway.

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    So, if your interested in hearing about how thi s market came to be and why it is going to change the CUV and Crossover market, then click on the podcast above and get ready to learn something new.

Everett J.

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