Automotive Unicorns

Podcast Episode: 0202
Are automotive Unicorns Real?

    Can they be real and what truly defines an automotive unicorn?  AutoLooks takes a look at the world of automotive unicorns, those great products which were just not appreciated in our world.  Find out about some of the great products and more on this podcast.

    Unicorns may be mythical horses which exist only in fairy tails and movies, but in the automotive world, they do exist in our reality.  They may not have the big horn coming out of their forehead, but they will turn heads when they are around.  Similar to the mythical horse, automotive unicorns are hard to find and are worth the search as they are just as majestic as you would imagine them.  Sure, they may not all look that great, but what they don't have in looks, they make up for in other ways.

    Automotive Unicorns are more than just being a mythical product we have only heard about, but something which did exist and nobody even noticed.  Some of the greatest unicorns in history were right in front of us when they existed, but unbeknownst to all of us, we just thought they were just another simple product.  How wrong we all were and today these amazing products are just like the horse which represents them.  Hard to find.

    With so many of us thinking that a true unicorn in automotive form is something that we all know exists, but haven't seen, is all wrong.  A true automotive unicorn is a product which unlike the competition, set itself apart from the crowd, only to be lost within it.  Perfect blends of power, performance, versatility, special feature or even quality, made these products ahead of their time, only to be lost in the background. 

    Today a lot of us are unaware that these great products ever existed, but when we do find out about them, we wonder why they fell behind the curtain.   All we can do today, is remember them and hope that the next time a true unicorn enters the world, we see it for what it is, and don't let it get away.  Because we all know what happens if manage to catch a unicorn.  We will have a true, one in a million thing of beauty.

Everett J.
#autolooks