Cookie Cutter Cars

Podcast Episode: 0121
Why does my cookie look just like the car in my driveway?

      Have you ever had the issue of tracking down your vehicle in a large parking lot?  Or have had a hard time distinguishing your vehicle from the competition?  Well, then you're in luck, since you have just witnessed a cookie cutter car.  Yes, we have all witnessed this at some point in our lives and have found it odd that an auto company would release such a simple design, which blends in with the crowd.  So, why do they do it?  AutoLooks will uncover the truth behind the Cookie Cutter Car culture.

      We have all come across them at one point in our lives and most of us thought it was just another vehicle.  But, when you get down to the basics of the automotive world, you start to notice that this world needs basic designs as well.  A basic design may be boring to some, but to the masses, its just another vehicle.  This mindset is the reason behind basic designs and the reason why some companies create cookie cutters.

      But, when you market dictates that you need to stand out from the crowd to make a better impact, then what is the reasoning behind large companies doing this?  It could be a number or reasons, laziness, required a quick turnover, short on funds or they just didn't care.  Whatever the reason was, these products never really stand out even if some hold onto their image longer than others.

      In the end, a cookie cutter layout does has its advantages and disadvantages, so, in all reality they do have a place in the automotive world.  That's why AutoLooks is taking you on a journey to find out more about the most boring designs in history.

Everett J.
​#autolooks, @AutoLooks