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       Unscripted, unrehearsed and all top of mind.  The AutoLooks.net Podcast carries the knowledge and information from it's host Everett J., onto the world stage.  So, come with us as we take you on journey through the automotive industry.
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Playing With Lightning

8/3/2021

0 Comments

 

Episode: 0064
​Should Ford Really Be Playing with Ligthning?

F150 Ligtning logo
     Ford is betting big on a single source of electricity.  But what about the good old times of yore, when this badge was attached to a performance truck.  We look back as well as look forward to what Ford could do for this sub-brand.  Will this new Lightning live up to its reputation and weather this new storm.  Only time will tell......
    Ford has come a long way from their start with the original SVT Lighting, but now is a time of change and like the Mustang, this once famous truck is getting an overhaul.  The name be new to some consumers, but its history dates back to 1993, when the performance truck market was just heating up.
​

    To heat things a bit more, Ford added an electrifying name to their new performance model.  This market would gain more traction into the early 2000's, as the aftermarket world blew up.  But all things must come to an end and soon enough so did the legacy of the performance F-150.
​

    Sport models today can never take the place of the original Lightning.  Now with the introduction of this name to an all electric model, Ford believes they can bring back some nostalgia towards this nameplate.  But are they killing a good name, or making it better.  We uncover that along with more, on this podcast.

Everett J.
​#autolooks
2012 Lightning GT
1993 Ford F-150 SVT Lightning
1989 Shelby Dodge Dakota
1991 GMC S-10 Syclone
1992 Chevrolet Silverado 454 SS
1999 Ford F-150 SVT Lightning
2003 Dodge Ram SRT-10
2004 Chevrolet Silverado SS
2005 Ford F-150 SVT Lightning concept
2010 Ford SVT Raptor
2022 Ford F-150 Lightning front
2022 Ford F-150 Lightning rear
2022 Ford F-150 Lightning Pro
2022 F-150 Lightning logo
River Rouge Assembly Plant
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