Premium not Luxury

Podcast Episod: 0159
What makes a vehicle Premium not luxury?

   Why is there a difference between Buick and Cadillac?  Premium is the answer, but why do auto makers have premium offerings and not just jump into the luxury ring.  AutoLooks takes a look at the premium marketplace to see what classifies a vehicle from being a true luxury product, or just a dismal premium one.

    Why is it that automakers like to confuse us with offerings which make some of us think they are luxury cars?   We don't ask to be fooled, but every year someone thinks they can pull the wool over our eyes with a product offering which gives us the illusion of luxury.  But, you don't have to be fooled anymore as these products do have a reason for being on the market.

​    Not all automakers have what it takes to be a leader in the luxury kingdom, but they still have customers who demand luxury features.  This is where our dear Premium marketplace comes in, as these companies know you are willing to pay a bit more to look better than your neighbour.  But will it work?

​    As this market has been around since the dawn of the auto industry, it seems that we will never let it go.  Premium is more of a mindset that you have something better, but in the end do you really?  AutoLooks is here to breakdown the why and how of this marketplace and put some products into a better perspective for your purchasing mindset.

Everett J.
​#autolooks, @Autolooks