Rise of the luxury minivan

Podcast episode: 0035
What is with all of the Luxury Minivans?

   Luxury limos may be here already, but your probably not thinking about the future of luxury mobility.  Uber, Lyft and Waymo may have something better lined up for them, as Lexus wants to take on the world of the luxury minivan.

    Mercedes-Benz may be the pioneer of luxury minivans, but over the past decade they've become stale.  That is where Lexus thinks it can make up valuable ground, along with utilizing ride hailing services.   They do have some competition from Buick and Geely as well, but Lexus may have the upper hand in luxury over their rivals.

    So, as the competition thinks only about their bottom line, Lexus is pioneering the way we think about how we will get around in the future. 

Everett J.